Understanding the Importance of International Quality Standards Regarding Global Trade in Food and Agricultural Products: Analysis of the German Media
Rapid globalization of the agrifood industry has important impacts on international trade and quality management (QM). Likewise, the European Union has negotiated a series of bilateral free trade agreements. Of note was the Transatlantic Trade and Investment Partnership (TTIP) with the United States...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-04-01
|
| Series: | Agriculture |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2077-0472/11/4/328 |
| _version_ | 1797538442751508480 |
|---|---|
| author | Katja Pietrzyck Nora Berke Vanessa Wendel Julia Steinhoff-Wagner Sebastian Jarzębowski Brigitte Petersen |
| author_facet | Katja Pietrzyck Nora Berke Vanessa Wendel Julia Steinhoff-Wagner Sebastian Jarzębowski Brigitte Petersen |
| author_sort | Katja Pietrzyck |
| collection | DOAJ |
| description | Rapid globalization of the agrifood industry has important impacts on international trade and quality management (QM). Likewise, the European Union has negotiated a series of bilateral free trade agreements. Of note was the Transatlantic Trade and Investment Partnership (TTIP) with the United States of America, where the debate focused on the mutual recognition and harmonization of quality standards, especially for agricultural and food products. This topic offered the mainstream media excellent substances for coverage. This paper explores German print media, television, and radio on the importance of international quality standards in the agrifood sectors in light of the TTIP. A quantitative and qualitative empirical content analysis was performed to investigate media reporting regarding (a) it is scientific character, (b) the use of the term “quality standards” of the agrifood industry, and (c) the reporting on the agrifood industry and QM linked with TTIP, focused on harmonization. The results showed that interrelations between QM and global trade were not presented to recipients in-depth. A trend toward information asymmetries in recipient’s knowledge is indicated. The study addresses recommendations for future collaborations between media, policy-makers, and further cooperation in the mutual recognition and harmonization of quality standards and control procedures within global trade. |
| first_indexed | 2024-03-10T12:31:33Z |
| format | Article |
| id | doaj.art-133694a1cec543fbab3cead7da15bfef |
| institution | Directory Open Access Journal |
| issn | 2077-0472 |
| language | English |
| last_indexed | 2024-03-10T12:31:33Z |
| publishDate | 2021-04-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Agriculture |
| spelling | doaj.art-133694a1cec543fbab3cead7da15bfef2023-11-21T14:34:46ZengMDPI AGAgriculture2077-04722021-04-0111432810.3390/agriculture11040328Understanding the Importance of International Quality Standards Regarding Global Trade in Food and Agricultural Products: Analysis of the German MediaKatja Pietrzyck0Nora Berke1Vanessa Wendel2Julia Steinhoff-Wagner3Sebastian Jarzębowski4Brigitte Petersen5International FoodNetCenter, University of Bonn, Katzenburgweg 7-9, 53115 Bonn, GermanyInternational FoodNetCenter, University of Bonn, Katzenburgweg 7-9, 53115 Bonn, GermanyInternational FoodNetCenter, University of Bonn, Katzenburgweg 7-9, 53115 Bonn, GermanyInternational FoodNetCenter, University of Bonn, Katzenburgweg 7-9, 53115 Bonn, GermanyLogistics & SCM Center, Kozminski University, 03-301 Warsaw, PolandInternational FoodNetCenter, University of Bonn, Katzenburgweg 7-9, 53115 Bonn, GermanyRapid globalization of the agrifood industry has important impacts on international trade and quality management (QM). Likewise, the European Union has negotiated a series of bilateral free trade agreements. Of note was the Transatlantic Trade and Investment Partnership (TTIP) with the United States of America, where the debate focused on the mutual recognition and harmonization of quality standards, especially for agricultural and food products. This topic offered the mainstream media excellent substances for coverage. This paper explores German print media, television, and radio on the importance of international quality standards in the agrifood sectors in light of the TTIP. A quantitative and qualitative empirical content analysis was performed to investigate media reporting regarding (a) it is scientific character, (b) the use of the term “quality standards” of the agrifood industry, and (c) the reporting on the agrifood industry and QM linked with TTIP, focused on harmonization. The results showed that interrelations between QM and global trade were not presented to recipients in-depth. A trend toward information asymmetries in recipient’s knowledge is indicated. The study addresses recommendations for future collaborations between media, policy-makers, and further cooperation in the mutual recognition and harmonization of quality standards and control procedures within global trade.https://www.mdpi.com/2077-0472/11/4/328quality standardsquality managementfood safetyfree trade agreementglobal tradeagrifood sector |
| spellingShingle | Katja Pietrzyck Nora Berke Vanessa Wendel Julia Steinhoff-Wagner Sebastian Jarzębowski Brigitte Petersen Understanding the Importance of International Quality Standards Regarding Global Trade in Food and Agricultural Products: Analysis of the German Media Agriculture quality standards quality management food safety free trade agreement global trade agrifood sector |
| title | Understanding the Importance of International Quality Standards Regarding Global Trade in Food and Agricultural Products: Analysis of the German Media |
| title_full | Understanding the Importance of International Quality Standards Regarding Global Trade in Food and Agricultural Products: Analysis of the German Media |
| title_fullStr | Understanding the Importance of International Quality Standards Regarding Global Trade in Food and Agricultural Products: Analysis of the German Media |
| title_full_unstemmed | Understanding the Importance of International Quality Standards Regarding Global Trade in Food and Agricultural Products: Analysis of the German Media |
| title_short | Understanding the Importance of International Quality Standards Regarding Global Trade in Food and Agricultural Products: Analysis of the German Media |
| title_sort | understanding the importance of international quality standards regarding global trade in food and agricultural products analysis of the german media |
| topic | quality standards quality management food safety free trade agreement global trade agrifood sector |
| url | https://www.mdpi.com/2077-0472/11/4/328 |
| work_keys_str_mv | AT katjapietrzyck understandingtheimportanceofinternationalqualitystandardsregardingglobaltradeinfoodandagriculturalproductsanalysisofthegermanmedia AT noraberke understandingtheimportanceofinternationalqualitystandardsregardingglobaltradeinfoodandagriculturalproductsanalysisofthegermanmedia AT vanessawendel understandingtheimportanceofinternationalqualitystandardsregardingglobaltradeinfoodandagriculturalproductsanalysisofthegermanmedia AT juliasteinhoffwagner understandingtheimportanceofinternationalqualitystandardsregardingglobaltradeinfoodandagriculturalproductsanalysisofthegermanmedia AT sebastianjarzebowski understandingtheimportanceofinternationalqualitystandardsregardingglobaltradeinfoodandagriculturalproductsanalysisofthegermanmedia AT brigittepetersen understandingtheimportanceofinternationalqualitystandardsregardingglobaltradeinfoodandagriculturalproductsanalysisofthegermanmedia |