Status of Marketing Information System in Medium and Large Size Food Industries
In this research we seek to recognize the status of marketing information systems and its weaknesses in medium and large size food industries. We abandoned all organization diagnosis models and conducted Mcleod and Rogers Model as one of the most popular models in similar researches. Since marketing...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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University of Tehran
2011-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_28548_d3dffcdab4ff16d2f619dad3f9ddda1f.pdf |
| _version_ | 1819152132645847040 |
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| author | Shahram Azad Kiyoomars Sharifi |
| author_facet | Shahram Azad Kiyoomars Sharifi |
| author_sort | Shahram Azad |
| collection | DOAJ |
| description | In this research we seek to recognize the status of marketing information systems and its weaknesses in medium and large size food industries. We abandoned all organization diagnosis models and conducted Mcleod and Rogers Model as one of the most popular models in similar researches. Since marketing affairs is more important and sensible in food industry than others, the research was done in this sector. We collected data by a questionnaire developed based on the research model with a sample of 120 people consisting of marketing managers and expertise from the statistical society. After data analysis and recognizing the status of marketing information systems, we brought up some solutions to improve the weaknesses in two government and industry levels. Some of the big weaknesses are using old hardware, diagnoses in marketing operations, not having enough support from executive managers and enough accessibility to marketing information resources. |
| first_indexed | 2024-12-22T14:44:26Z |
| format | Article |
| id | doaj.art-133e8548d7c946f9af9154d4a96cd9db |
| institution | Directory Open Access Journal |
| issn | 2008-5907 2423-5091 |
| language | fas |
| last_indexed | 2024-12-22T14:44:26Z |
| publishDate | 2011-09-01 |
| publisher | University of Tehran |
| record_format | Article |
| series | مدیریت بازرگانی |
| spelling | doaj.art-133e8548d7c946f9af9154d4a96cd9db2022-12-21T18:22:28ZfasUniversity of Tehranمدیریت بازرگانی2008-59072423-50912011-09-013911828548Status of Marketing Information System in Medium and Large Size Food IndustriesShahram Azad0Kiyoomars Sharifi1. مربی دانشگاه آزاد اسلامی، واحد اهر، گروه مدیریت، اهر، ایراندانشجوی دکترای مدیریت بیمه، دانشکده مدیریت، دانشگاه تهرانIn this research we seek to recognize the status of marketing information systems and its weaknesses in medium and large size food industries. We abandoned all organization diagnosis models and conducted Mcleod and Rogers Model as one of the most popular models in similar researches. Since marketing affairs is more important and sensible in food industry than others, the research was done in this sector. We collected data by a questionnaire developed based on the research model with a sample of 120 people consisting of marketing managers and expertise from the statistical society. After data analysis and recognizing the status of marketing information systems, we brought up some solutions to improve the weaknesses in two government and industry levels. Some of the big weaknesses are using old hardware, diagnoses in marketing operations, not having enough support from executive managers and enough accessibility to marketing information resources.https://jibm.ut.ac.ir/article_28548_d3dffcdab4ff16d2f619dad3f9ddda1f.pdfFood industriesMarketing Information SystemsSystem |
| spellingShingle | Shahram Azad Kiyoomars Sharifi Status of Marketing Information System in Medium and Large Size Food Industries مدیریت بازرگانی Food industries Marketing Information Systems System |
| title | Status of Marketing Information System in Medium and Large Size Food Industries |
| title_full | Status of Marketing Information System in Medium and Large Size Food Industries |
| title_fullStr | Status of Marketing Information System in Medium and Large Size Food Industries |
| title_full_unstemmed | Status of Marketing Information System in Medium and Large Size Food Industries |
| title_short | Status of Marketing Information System in Medium and Large Size Food Industries |
| title_sort | status of marketing information system in medium and large size food industries |
| topic | Food industries Marketing Information Systems System |
| url | https://jibm.ut.ac.ir/article_28548_d3dffcdab4ff16d2f619dad3f9ddda1f.pdf |
| work_keys_str_mv | AT shahramazad statusofmarketinginformationsysteminmediumandlargesizefoodindustries AT kiyoomarssharifi statusofmarketinginformationsysteminmediumandlargesizefoodindustries |