CREATIVITY IS VIRTUAL: LESSONS FOR UKRAINE

This article studies the role of a creative approach to business activity and economic development in general. More specifically, the essence of creative industries and dynamics of development of creative industries in the USA and the European Union are considered. In addition, the authors consider...

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Main Authors: G. Kharlamova, O. Humenna
Format: Article
Language:deu
Published: Publishing Center "Kyiv University" 2018-01-01
Series:Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка
Subjects:
Online Access:http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=8483
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author G. Kharlamova
O. Humenna,
author_facet G. Kharlamova
O. Humenna,
author_sort G. Kharlamova
collection DOAJ
description This article studies the role of a creative approach to business activity and economic development in general. More specifically, the essence of creative industries and dynamics of development of creative industries in the USA and the European Union are considered. In addition, the authors consider the formation and development of the creative economy in Ukraine. On the basis of an econometric model the authors analyze the relationship between the costs of the population for cultural and entertainment activities and five factors - average wages, GDP (at cost), number of places for leisure, the number of people employed in the cultural sphere and the interest rate for loans. According to the results of the analysis, it was determined that the two main factors influencing the performance indicator (expenditure of the population on cultuml and entertainment activities) are wages (income) and GDP. The model proved to be statistically reliable. For the development of the creative economy of Ukraine, it is proposed to stimulate a system of measures that includes economic, cultural and social factors related to technology, intellectual property and tourism. These measures will help to achieve the strategic share of creative industries at over 40% of GDP by 2030.
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series Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка
spelling doaj.art-13410ee9ba044224b8e73c32a8428d662022-12-22T02:08:03ZdeuPublishing Center "Kyiv University"Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка1728-26672079-908X2018-01-011196768410.17721/1728-2667.2018/196-1/11CREATIVITY IS VIRTUAL: LESSONS FOR UKRAINEG. Kharlamova0O. Humenna,1Taras Shevchenko National University of Kyiv, Kyiv, Ukraine,National University of Kyiv-Mohyla Academy, Kyiv, UkraineThis article studies the role of a creative approach to business activity and economic development in general. More specifically, the essence of creative industries and dynamics of development of creative industries in the USA and the European Union are considered. In addition, the authors consider the formation and development of the creative economy in Ukraine. On the basis of an econometric model the authors analyze the relationship between the costs of the population for cultural and entertainment activities and five factors - average wages, GDP (at cost), number of places for leisure, the number of people employed in the cultural sphere and the interest rate for loans. According to the results of the analysis, it was determined that the two main factors influencing the performance indicator (expenditure of the population on cultuml and entertainment activities) are wages (income) and GDP. The model proved to be statistically reliable. For the development of the creative economy of Ukraine, it is proposed to stimulate a system of measures that includes economic, cultural and social factors related to technology, intellectual property and tourism. These measures will help to achieve the strategic share of creative industries at over 40% of GDP by 2030.http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=8483creativitycreative clusterscreative economycreative industrymodelUkraine
spellingShingle G. Kharlamova
O. Humenna,
CREATIVITY IS VIRTUAL: LESSONS FOR UKRAINE
Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка
creativity
creative clusters
creative economy
creative industry
model
Ukraine
title CREATIVITY IS VIRTUAL: LESSONS FOR UKRAINE
title_full CREATIVITY IS VIRTUAL: LESSONS FOR UKRAINE
title_fullStr CREATIVITY IS VIRTUAL: LESSONS FOR UKRAINE
title_full_unstemmed CREATIVITY IS VIRTUAL: LESSONS FOR UKRAINE
title_short CREATIVITY IS VIRTUAL: LESSONS FOR UKRAINE
title_sort creativity is virtual lessons for ukraine
topic creativity
creative clusters
creative economy
creative industry
model
Ukraine
url http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=8483
work_keys_str_mv AT gkharlamova creativityisvirtuallessonsforukraine
AT ohumenna creativityisvirtuallessonsforukraine