USING INSTAGRAM FOR DESTINATION MARKETING: CREATING THE PERCEPTION OF A TOURISM DESTINATION EXPERIENCE AND INFLUENCING THE TRAVEL DECISION-MAKING PROCESS
Nowadays Instagram has a big influence on the tourism sector. A large number of travelers are using Instagram to post pictures, videos and stories, during and after their holidays, for experience sharing and travel tips. Travelers love to share their impressions of the places they have discovered wi...
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| Format: | Article |
| Language: | English |
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Nicolae Titulescu University Publishing House
2023-06-01
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| Series: | Challenges of the Knowledge Society |
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| Online Access: | http://cks.univnt.ro/download/cks_2023_articles%252F5_CKS_2023_ECONOMIC_SCIENCES%252FCKS_2023_ECONOMIC_SCIENCES_008.pdf |