The Importance-Satisfaction Matrix as a Strategic Tool for Termas de Chaves Thermal Spa Priority Improvements

The Importance-Satisfaction Matrix as a Strategic Tool for Termas de Chaves Thermal Spa Priority Improvements

Health and wellness tourism has gained increased interest from the public, which searches for spaces that assure health and wellness maintenance. Proof of this is the example of Termas de Chaves thermal spa, which has gradually grown demand for its products and services. In this context, this study...

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Bibliographic Details
Main Authors: Márcia Vaz, Paula Odete Fernandes, Fernanda A. Ferreira, Maria José Alves, Vânia Costa, Alcina Nunes
Format: Article
Language:English
Published: Research Centre for Tourism, Sustainability and Well-being (CinTurs) 2023-03-01
Series:Journal of Tourism, Sustainability and Well-being
Subjects:
importance-satisfaction matrix
health and well-being tourism
thermalism
chaves thermal spa
customer
Online Access:http://www.cieo.pt/journal/J_1_2023/article5.pdf

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