Religious Elements in Advertising - on the Margin of a Certain Projekt
This paper refers to the team research led by the author, financed by the German Research Foundation, conducted at the Institute of Slavic Studies at the Humboldt University. In the years 2009–2015 an online dictionary was created under the title Religiöse Lexik in der Allgemeinsprache (Deutsch, Pol...
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| Format: | Article |
| Language: | English |
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Vilnius University Press
2021-07-01
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| Series: | Vilnius University Open Series |
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| Online Access: | https://www.zurnalai.vu.lt/open-series/article/view/24595 |
| _version_ | 1818350174384160768 |
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| author | Alicja Nagórko |
| author_facet | Alicja Nagórko |
| author_sort | Alicja Nagórko |
| collection | DOAJ |
| description | This paper refers to the team research led by the author, financed by the German Research Foundation, conducted at the Institute of Slavic Studies at the Humboldt University. In the years 2009–2015 an online dictionary was created under the title Religiöse Lexik in der Allgemeinsprache (Deutsch, Polnisch, Slowakisch, Tschechisch), available online under www2.hu-berlin.de/sacrumprofanum. It is an intensive type dictionary, its purpose is to provide a deep description and not the big number of output token. In a typical lexicographic system based on a grid of dictionary entries taken from the four languages compared here, there is also a column “cultural contexts”, which includes examples of the use of religious words in advertising. |
| first_indexed | 2024-12-13T18:17:39Z |
| format | Article |
| id | doaj.art-136d88b2788e4eecb87a58cf723f1d73 |
| institution | Directory Open Access Journal |
| issn | 2669-0535 |
| language | English |
| last_indexed | 2024-12-13T18:17:39Z |
| publishDate | 2021-07-01 |
| publisher | Vilnius University Press |
| record_format | Article |
| series | Vilnius University Open Series |
| spelling | doaj.art-136d88b2788e4eecb87a58cf723f1d732022-12-21T23:35:49ZengVilnius University PressVilnius University Open Series2669-05352021-07-01210.15388/VLLP.2021.28Religious Elements in Advertising - on the Margin of a Certain ProjektAlicja Nagórko0Humboldt University of Berlin, GermanyThis paper refers to the team research led by the author, financed by the German Research Foundation, conducted at the Institute of Slavic Studies at the Humboldt University. In the years 2009–2015 an online dictionary was created under the title Religiöse Lexik in der Allgemeinsprache (Deutsch, Polnisch, Slowakisch, Tschechisch), available online under www2.hu-berlin.de/sacrumprofanum. It is an intensive type dictionary, its purpose is to provide a deep description and not the big number of output token. In a typical lexicographic system based on a grid of dictionary entries taken from the four languages compared here, there is also a column “cultural contexts”, which includes examples of the use of religious words in advertising.https://www.zurnalai.vu.lt/open-series/article/view/24595religious vocabularysecularizationWest Slavic Languagespersuasive functionnew mediablasphemy |
| spellingShingle | Alicja Nagórko Religious Elements in Advertising - on the Margin of a Certain Projekt Vilnius University Open Series religious vocabulary secularization West Slavic Languages persuasive function new media blasphemy |
| title | Religious Elements in Advertising - on the Margin of a Certain Projekt |
| title_full | Religious Elements in Advertising - on the Margin of a Certain Projekt |
| title_fullStr | Religious Elements in Advertising - on the Margin of a Certain Projekt |
| title_full_unstemmed | Religious Elements in Advertising - on the Margin of a Certain Projekt |
| title_short | Religious Elements in Advertising - on the Margin of a Certain Projekt |
| title_sort | religious elements in advertising on the margin of a certain projekt |
| topic | religious vocabulary secularization West Slavic Languages persuasive function new media blasphemy |
| url | https://www.zurnalai.vu.lt/open-series/article/view/24595 |
| work_keys_str_mv | AT alicjanagorko religiouselementsinadvertisingonthemarginofacertainprojekt |