| Summary: | Now a days, the subject of water and its associated topics have gone beyond technical and service lines and water has become a commodity of strategic nature with the power to influence political, economic, environmental and even military change. This doubled and unprecedented sensitivity is the result of increased demand and scarcity of high quality water resources in adequate quantities. Over time, with less water resources being available, making decisions about water will be more subjected to political decisions. In this context, efficient water management and preservation of water resources for the future will mainly focus on four areas: attracting political support to improve water and wastewater services and management, engaging consumers in look for solutions to water shortage, strengthening regional and inter-sectorial partnerships to achieve water security and motivate consumers and attract their attention to the water crisis. It is clear that gaining success in these four approaches calls for and requires social intervention in the management of water and wastewater services. This article aims to highlight the necessity of a social approach to the management of water and wastewater services, while featuring some requirements and do's and don'ts.
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