Pendampingan Peningkatan Kapasitas Produksi dan Pemasaran melalui Pembentukan Ekosistem Wirausaha Berbasis Komunitas untuk Pengembangan Kedai Gumarang
Assistance for empowerment by increasing production and marketing capacity through establishing a community-based business ecosystem is carried out to develop Kedai Gumarang. It has been operating on Sungai Balang, Cupak Tangah Village, Pauh District, Padang City, and West Sumatra Province. Kedai Gu...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
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Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas
2021-09-01
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| Series: | Warta Pengabdian Andalas |
| Subjects: |
| _version_ | 1797995563229118464 |
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| author | Virtuous Setyaka Eli Ratni Muhammad Idris Edita Elda |
| author_facet | Virtuous Setyaka Eli Ratni Muhammad Idris Edita Elda |
| author_sort | Virtuous Setyaka |
| collection | DOAJ |
| description | Assistance for empowerment by increasing production and marketing capacity through establishing a community-based business ecosystem is carried out to develop Kedai Gumarang. It has been operating on Sungai Balang, Cupak Tangah Village, Pauh District, Padang City, and West Sumatra Province. Kedai Gumarang is a coffee-based beverage shop that serves the needs of urban youth as a place to interact in various activities while enjoying brewing coffee. The problem experienced by the manager of Kedai Gumarang so far is the production and marketing capacity that must be increased. The solution offered was to increase production and marketing capacity with an improved management approach through business planning based on a business model canvas (BMC) and focusing on establishing a community-based business ecosystem. The entrepreneur ecosystem was formed by bringing together creative entrepreneurs in the city of Padang based on art, books, and cafes as a space for learning and working together. The methods included brainstorming, upgrading entrepreneurial mindsets, formulating BMC, licensing assistance, and periodic monitoring and evaluation. |
| first_indexed | 2024-04-11T10:02:31Z |
| format | Article |
| id | doaj.art-13863abf04dd4437afb8ef3b2a1dd6bb |
| institution | Directory Open Access Journal |
| issn | 0854-655X 2797-1600 |
| language | Indonesian |
| last_indexed | 2024-04-11T10:02:31Z |
| publishDate | 2021-09-01 |
| publisher | Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas |
| record_format | Article |
| series | Warta Pengabdian Andalas |
| spelling | doaj.art-13863abf04dd4437afb8ef3b2a1dd6bb2022-12-22T04:30:19ZindLembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas AndalasWarta Pengabdian Andalas0854-655X2797-16002021-09-0128334735610.25077/jwa.28.3.347-356.2021Pendampingan Peningkatan Kapasitas Produksi dan Pemasaran melalui Pembentukan Ekosistem Wirausaha Berbasis Komunitas untuk Pengembangan Kedai GumarangVirtuous Setyaka0Eli Ratni1Muhammad Idris2Edita Elda3Fakultas Ilmu Sosial dan Ilmu Politik, Universitas AndalasFakultas Peternakan, Universitas AndalasFakultas Matematika dan Ilmu Pengetahuan Alam, Universitas AndalasFakultas Hukum, Universitas AndalasAssistance for empowerment by increasing production and marketing capacity through establishing a community-based business ecosystem is carried out to develop Kedai Gumarang. It has been operating on Sungai Balang, Cupak Tangah Village, Pauh District, Padang City, and West Sumatra Province. Kedai Gumarang is a coffee-based beverage shop that serves the needs of urban youth as a place to interact in various activities while enjoying brewing coffee. The problem experienced by the manager of Kedai Gumarang so far is the production and marketing capacity that must be increased. The solution offered was to increase production and marketing capacity with an improved management approach through business planning based on a business model canvas (BMC) and focusing on establishing a community-based business ecosystem. The entrepreneur ecosystem was formed by bringing together creative entrepreneurs in the city of Padang based on art, books, and cafes as a space for learning and working together. The methods included brainstorming, upgrading entrepreneurial mindsets, formulating BMC, licensing assistance, and periodic monitoring and evaluation.business model canvascommunity-basedentrepreneur ecosystemmarketing capacityproduction capacity |
| spellingShingle | Virtuous Setyaka Eli Ratni Muhammad Idris Edita Elda Pendampingan Peningkatan Kapasitas Produksi dan Pemasaran melalui Pembentukan Ekosistem Wirausaha Berbasis Komunitas untuk Pengembangan Kedai Gumarang Warta Pengabdian Andalas business model canvas community-based entrepreneur ecosystem marketing capacity production capacity |
| title | Pendampingan Peningkatan Kapasitas Produksi dan Pemasaran melalui Pembentukan Ekosistem Wirausaha Berbasis Komunitas untuk Pengembangan Kedai Gumarang |
| title_full | Pendampingan Peningkatan Kapasitas Produksi dan Pemasaran melalui Pembentukan Ekosistem Wirausaha Berbasis Komunitas untuk Pengembangan Kedai Gumarang |
| title_fullStr | Pendampingan Peningkatan Kapasitas Produksi dan Pemasaran melalui Pembentukan Ekosistem Wirausaha Berbasis Komunitas untuk Pengembangan Kedai Gumarang |
| title_full_unstemmed | Pendampingan Peningkatan Kapasitas Produksi dan Pemasaran melalui Pembentukan Ekosistem Wirausaha Berbasis Komunitas untuk Pengembangan Kedai Gumarang |
| title_short | Pendampingan Peningkatan Kapasitas Produksi dan Pemasaran melalui Pembentukan Ekosistem Wirausaha Berbasis Komunitas untuk Pengembangan Kedai Gumarang |
| title_sort | pendampingan peningkatan kapasitas produksi dan pemasaran melalui pembentukan ekosistem wirausaha berbasis komunitas untuk pengembangan kedai gumarang |
| topic | business model canvas community-based entrepreneur ecosystem marketing capacity production capacity |
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