Business plan to assess the viability in the micro-business sector of vehicle spare parts

ABSTRACT      The objective of this research was to create a business plan to market spare parts for the automotive park in the Gualaceo canton. The methodology applied in this study was a descriptive investigation with a mixed-methods approach in addition to the deductive-inductive method. As a re...

Full description

Bibliographic Details
Main Authors: Sergio Oswaldo Zhingre-Orellana, Juan Carlos Erazo-Álvarez, Cecilia Ivonne Narváez-Zurita, Verónica Paulina Moreno
Format: Article
Language:Spanish
Published: Fundación Koinonia 2020-05-01
Series:Revista Arbitrada Interdisciplinaria Koinonía
Subjects:
Online Access:https://fundacionkoinonia.com.ve/ojs/index.php/revistakoinonia/article/view/842