Appropriateness of creation of corporate culture in the company
The article is devoted to the interpretation of the corporate culture as an efficient element of motivation system in the company. This work examines thoroughly the approach determination of value paradigms, which should be the basis of corporate culture. We also study herein the algorithm of cultur...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Sumy State University
2011-03-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_2_179_184.pdf |
| _version_ | 1797332021398208512 |
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| author | T.A. Bashuk A.N. Zholudeva |
| author_facet | T.A. Bashuk A.N. Zholudeva |
| author_sort | T.A. Bashuk A.N. Zholudeva |
| collection | DOAJ |
| description | The article is devoted to the interpretation of the corporate culture as an efficient element of motivation system in the company. This work examines thoroughly the approach determination of value paradigms, which should be the basis of corporate culture. We also study herein the algorithm of culture implementation in the company starting from the analysis of internal condition of the company up to the maintaining of high level of the corporate culture. |
| first_indexed | 2024-03-08T07:43:38Z |
| format | Article |
| id | doaj.art-13aa729ba12b4850ac8851f91a9639a7 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:43:38Z |
| publishDate | 2011-03-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-13aa729ba12b4850ac8851f91a9639a72024-02-02T16:45:55ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112011-03-0122179184Appropriateness of creation of corporate culture in the companyT.A. Bashuk A.N. ZholudevaThe article is devoted to the interpretation of the corporate culture as an efficient element of motivation system in the company. This work examines thoroughly the approach determination of value paradigms, which should be the basis of corporate culture. We also study herein the algorithm of culture implementation in the company starting from the analysis of internal condition of the company up to the maintaining of high level of the corporate culture.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_2_179_184.pdfcorporate culturemotivationelements of corporate culture |
| spellingShingle | T.A. Bashuk A.N. Zholudeva Appropriateness of creation of corporate culture in the company Marketing i Menedžment Innovacij corporate culture motivation elements of corporate culture |
| title | Appropriateness of creation of corporate culture in the company |
| title_full | Appropriateness of creation of corporate culture in the company |
| title_fullStr | Appropriateness of creation of corporate culture in the company |
| title_full_unstemmed | Appropriateness of creation of corporate culture in the company |
| title_short | Appropriateness of creation of corporate culture in the company |
| title_sort | appropriateness of creation of corporate culture in the company |
| topic | corporate culture motivation elements of corporate culture |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_2_179_184.pdf |
| work_keys_str_mv | AT tabashukanzholudeva appropriatenessofcreationofcorporatecultureinthecompany |