Appropriateness of creation of corporate culture in the company
The article is devoted to the interpretation of the corporate culture as an efficient element of motivation system in the company. This work examines thoroughly the approach determination of value paradigms, which should be the basis of corporate culture. We also study herein the algorithm of cultur...
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| Format: | Article |
| Language: | English |
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Sumy State University
2011-03-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_2_179_184.pdf |