Customer Switching Intention: The Integrated Framework of Disconfirmation Theory

Customer Switching Intention: The Integrated Framework of Disconfirmation Theory

Due to growing competition, customer retention has become a big problem in many service companies. Within a conceptual model for consumer switching intention, this article examines the influence of customer experience, customer satisfaction, and switching intention to green products, all of which ar...

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Bibliographic Details
Main Authors: Widya Prananta, Vitradesie Noekent, Angga Pandu Wijaya, Bayu Bagas Hapsoro
Format: Article
Language:Indonesian
Published: Universitas 17 Agustus 1945 (UNTAG) Semarang 2023-07-01
Series:Media Ekonomi dan Manajemen
Subjects:
customer experience
customer satisfaction
switching intention
online information
green production
Online Access:http://jurnal.untagsmg.ac.id/index.php/fe/article/view/3772

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