A Story of Vision and Leadership: Unveiling the Samsung Electronics Brand's Path to Success
The present study highlights the remarkable journey of the world-famous electronics brand Samsung. Beginning as a small manufacturing entity, the company grows rapidly, resulting in a renowned brand. Competing directly with several innovation-driven companies, such as Apple, Samsung maintains its...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ovidius University Press
2024-02-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | https://stec.univ-ovidius.ro/html/anale/ENG/wp-content/uploads/2024/02/13-2.pdf |
| _version_ | 1797316503028105216 |
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| author | Komalpreet Kaur Elena Zhao Vanina Adoriana Trifan |
| author_facet | Komalpreet Kaur Elena Zhao Vanina Adoriana Trifan |
| author_sort | Komalpreet Kaur |
| collection | DOAJ |
| description | The present study highlights the remarkable journey of the world-famous electronics brand
Samsung. Beginning as a small manufacturing entity, the company grows rapidly, resulting in a
renowned brand. Competing directly with several innovation-driven companies, such as Apple,
Samsung maintains its place in the market and keeps growing. The article discusses in detail some
of the fascinating events that became the turning points in Samsung’s journey and pushed it to
rethink its strategy. The main purpose of this study is to offer a deeper understanding of the
business approach and culture of Samsung. Being a Korean company, its brand values also reflect
in the company culture. Its strong vision, self-belief, and willingness to grow helped Samsung
achieve such great heights and dominate the global tech industry. |
| first_indexed | 2024-03-08T03:20:18Z |
| format | Article |
| id | doaj.art-13c62e95306c49beb5871d073d1c5c9e |
| institution | Directory Open Access Journal |
| issn | 2393-3127 |
| language | English |
| last_indexed | 2024-03-08T03:20:18Z |
| publishDate | 2024-02-01 |
| publisher | Ovidius University Press |
| record_format | Article |
| series | Ovidius University Annals: Economic Sciences Series |
| spelling | doaj.art-13c62e95306c49beb5871d073d1c5c9e2024-02-12T10:27:21ZengOvidius University PressOvidius University Annals: Economic Sciences Series2393-31272024-02-01XXIII2491500A Story of Vision and Leadership: Unveiling the Samsung Electronics Brand's Path to SuccessKomalpreet Kaur 0Elena Zhao 1Vanina Adoriana Trifan2“Aurel Vlaicu” University of Arad, Faculty of Economic Sciences, Arad, Romania“Aurel Vlaicu” University of Arad, Faculty of Economic Sciences, Arad, Romania“Aurel Vlaicu” University of Arad, Faculty of Economic Sciences, Arad, RomaniaThe present study highlights the remarkable journey of the world-famous electronics brand Samsung. Beginning as a small manufacturing entity, the company grows rapidly, resulting in a renowned brand. Competing directly with several innovation-driven companies, such as Apple, Samsung maintains its place in the market and keeps growing. The article discusses in detail some of the fascinating events that became the turning points in Samsung’s journey and pushed it to rethink its strategy. The main purpose of this study is to offer a deeper understanding of the business approach and culture of Samsung. Being a Korean company, its brand values also reflect in the company culture. Its strong vision, self-belief, and willingness to grow helped Samsung achieve such great heights and dominate the global tech industry.https://stec.univ-ovidius.ro/html/anale/ENG/wp-content/uploads/2024/02/13-2.pdfelectronicssamsunginnovationmobile industrytechnology |
| spellingShingle | Komalpreet Kaur Elena Zhao Vanina Adoriana Trifan A Story of Vision and Leadership: Unveiling the Samsung Electronics Brand's Path to Success Ovidius University Annals: Economic Sciences Series electronics samsung innovation mobile industry technology |
| title | A Story of Vision and Leadership: Unveiling the Samsung Electronics Brand's Path to Success |
| title_full | A Story of Vision and Leadership: Unveiling the Samsung Electronics Brand's Path to Success |
| title_fullStr | A Story of Vision and Leadership: Unveiling the Samsung Electronics Brand's Path to Success |
| title_full_unstemmed | A Story of Vision and Leadership: Unveiling the Samsung Electronics Brand's Path to Success |
| title_short | A Story of Vision and Leadership: Unveiling the Samsung Electronics Brand's Path to Success |
| title_sort | story of vision and leadership unveiling the samsung electronics brand s path to success |
| topic | electronics samsung innovation mobile industry technology |
| url | https://stec.univ-ovidius.ro/html/anale/ENG/wp-content/uploads/2024/02/13-2.pdf |
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