Marketing challenges in the #MeToo era: gaining business insights using an exploratory sentiment analysis
The #MeToo movement is among the most impressive social movements of recent years that have attracted stakeholders’ attention and changed social mindsets. The present study seeks to provide a deeper understanding of the challenges involved in the #MeToo movement by identifying the main issues regard...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2020-03-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844020304710 |