Innovative Research on Digital New Media in Corporate Brand Communication
The development of science and technology has brought us digital new media technology, which has led to the leapfrog development of brand communication methods and opened up new ideas and methods for corporate brand communication. The modern business environment is changing rapidly, and corporate br...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
|
| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/19/shsconf_cdems2023_01013.pdf |
| _version_ | 1827921049026560000 |
|---|---|
| author | Ziyu Wang |
| author_facet | Ziyu Wang |
| author_sort | Ziyu Wang |
| collection | DOAJ |
| description | The development of science and technology has brought us digital new media technology, which has led to the leapfrog development of brand communication methods and opened up new ideas and methods for corporate brand communication. The modern business environment is changing rapidly, and corporate brand communication is also facing huge challenges while welcoming its golden age of development. |
| first_indexed | 2024-03-13T04:21:26Z |
| format | Article |
| id | doaj.art-14052268574e495d81f236760227f8b3 |
| institution | Directory Open Access Journal |
| issn | 2261-2424 |
| language | English |
| last_indexed | 2024-03-13T04:21:26Z |
| publishDate | 2023-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj.art-14052268574e495d81f236760227f8b32023-06-20T09:11:35ZengEDP SciencesSHS Web of Conferences2261-24242023-01-011700101310.1051/shsconf/202317001013shsconf_cdems2023_01013Innovative Research on Digital New Media in Corporate Brand CommunicationZiyu Wang0Communication University of ChinaThe development of science and technology has brought us digital new media technology, which has led to the leapfrog development of brand communication methods and opened up new ideas and methods for corporate brand communication. The modern business environment is changing rapidly, and corporate brand communication is also facing huge challenges while welcoming its golden age of development.https://www.shs-conferences.org/articles/shsconf/pdf/2023/19/shsconf_cdems2023_01013.pdf |
| spellingShingle | Ziyu Wang Innovative Research on Digital New Media in Corporate Brand Communication SHS Web of Conferences |
| title | Innovative Research on Digital New Media in Corporate Brand Communication |
| title_full | Innovative Research on Digital New Media in Corporate Brand Communication |
| title_fullStr | Innovative Research on Digital New Media in Corporate Brand Communication |
| title_full_unstemmed | Innovative Research on Digital New Media in Corporate Brand Communication |
| title_short | Innovative Research on Digital New Media in Corporate Brand Communication |
| title_sort | innovative research on digital new media in corporate brand communication |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2023/19/shsconf_cdems2023_01013.pdf |
| work_keys_str_mv | AT ziyuwang innovativeresearchondigitalnewmediaincorporatebrandcommunication |