Investmentempfehlungen in deutschen Börsenmagazinen.
The topic of this study is the pragmatics of investment recommendations in German financial magazines. The target reader, mainly a private investor, expects a clear assessment of the quality of the investment product and a corresponding operative instruction regarding his investment decision (wheth...
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| Format: | Article |
| Language: | deu |
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Bern Open Publishing
2023-05-01
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| Series: | Linguistik Online |
| Online Access: | https://bop.unibe.ch/linguistik-online/article/view/9789 |
| _version_ | 1797833174213984256 |
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| author | Daniela Puato |
| author_facet | Daniela Puato |
| author_sort | Daniela Puato |
| collection | DOAJ |
| description |
The topic of this study is the pragmatics of investment recommendations in German financial magazines. The target reader, mainly a private investor, expects a clear assessment of the quality of the investment product and a corresponding operative instruction regarding his investment decision (whether he should buy, sell or hold a certain stock, mutual fund, or bond). On the basis of a large corpus of over five thousand texts from the most important weekly magazines (Börse Online, Der Aktionär, Focus Money) it is investigated to what extent this text genre meets reader expectations. Investment recommendations show a potentially complex pragmatic structure including, among others, a headline, an evaluation of relevant arguments (pros and cons) and the operative instruction (buy/sell/hold). However, crucial elements may be missing or even give conflicting hints concerning the investment decision. Moreover, operative instructions often tend to be formulated as rather vague indirect speech acts, limiting the overall pragmatic user-friendliness. These apparent inconsistencies can be put down to a secondary pragmatic goal from the perspective of the writer: not only to give good advice, but also not to be held accountable for bad advice.
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| first_indexed | 2024-04-09T14:19:11Z |
| format | Article |
| id | doaj.art-141a7cf282bb4171a89b5540744d6f21 |
| institution | Directory Open Access Journal |
| issn | 1615-3014 |
| language | deu |
| last_indexed | 2024-04-09T14:19:11Z |
| publishDate | 2023-05-01 |
| publisher | Bern Open Publishing |
| record_format | Article |
| series | Linguistik Online |
| spelling | doaj.art-141a7cf282bb4171a89b5540744d6f212023-05-05T02:15:09ZdeuBern Open PublishingLinguistik Online1615-30142023-05-01120210.13092/lo.120.9789Investmentempfehlungen in deutschen Börsenmagazinen. Daniela Puato The topic of this study is the pragmatics of investment recommendations in German financial magazines. The target reader, mainly a private investor, expects a clear assessment of the quality of the investment product and a corresponding operative instruction regarding his investment decision (whether he should buy, sell or hold a certain stock, mutual fund, or bond). On the basis of a large corpus of over five thousand texts from the most important weekly magazines (Börse Online, Der Aktionär, Focus Money) it is investigated to what extent this text genre meets reader expectations. Investment recommendations show a potentially complex pragmatic structure including, among others, a headline, an evaluation of relevant arguments (pros and cons) and the operative instruction (buy/sell/hold). However, crucial elements may be missing or even give conflicting hints concerning the investment decision. Moreover, operative instructions often tend to be formulated as rather vague indirect speech acts, limiting the overall pragmatic user-friendliness. These apparent inconsistencies can be put down to a secondary pragmatic goal from the perspective of the writer: not only to give good advice, but also not to be held accountable for bad advice. https://bop.unibe.ch/linguistik-online/article/view/9789 |
| spellingShingle | Daniela Puato Investmentempfehlungen in deutschen Börsenmagazinen. Linguistik Online |
| title | Investmentempfehlungen in deutschen Börsenmagazinen. |
| title_full | Investmentempfehlungen in deutschen Börsenmagazinen. |
| title_fullStr | Investmentempfehlungen in deutschen Börsenmagazinen. |
| title_full_unstemmed | Investmentempfehlungen in deutschen Börsenmagazinen. |
| title_short | Investmentempfehlungen in deutschen Börsenmagazinen. |
| title_sort | investmentempfehlungen in deutschen borsenmagazinen |
| url | https://bop.unibe.ch/linguistik-online/article/view/9789 |
| work_keys_str_mv | AT danielapuato investmentempfehlungenindeutschenborsenmagazinen |