ARTISANAL TYPE CLOTHING: CHALLENGES AND OPPORTUNITIES IN ITS COMMERCIALIZATION
The sector dedicated to the commercialization of artisanal clothing has faced new opportunities for growth caused by cultural dissemination, incursion of the design and increase in fashion, which has given rise to the emergence of new companies dedicated to the offer of these products, however, in s...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Universidad Nacional de Misiones
2018-07-01
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| Series: | Visión de Futuro |
| Online Access: | http://revistacientifica.fce.unam.edu.ar/index.php?option=com_content&view=article&id=458:-artisanal-type-clothing-challenges-and-opportunities-in-its-commercialization&catid=201:2018-07-12-01-42-20&Itemid=100 |
| _version_ | 1811224704016449536 |
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| author | Cindy Mireya Ramón Rodríguez Yannet Paz Calderón Martín Reyes García Mónica Teresa Espinosa Espíndola |
| author_facet | Cindy Mireya Ramón Rodríguez Yannet Paz Calderón Martín Reyes García Mónica Teresa Espinosa Espíndola |
| author_sort | Cindy Mireya Ramón Rodríguez |
| collection | DOAJ |
| description | The sector dedicated to the commercialization of artisanal clothing has faced new opportunities for growth caused by cultural dissemination, incursion of the design and increase in fashion, which has given rise to the emergence of new companies dedicated to the offer of these products, however, in some cases within this economic units there is an ignorance in administrative knowledge which represent a disadvantage to face a competitive market. The present investigation has as objective to make a study of the conditions of the supply of clothes of artisan type in La Heroica Ciudad de Huajuapan de León, Oaxaca, México for this purpose were interviewed marketers artisanal clothing type business owners, the information collected was about the attention to the customer, the variety of products, and marketing, based on this it was able to identify that businesses have different areas of opportunity, that can boost sales of companies that marketed artisanal clothing type in this city. |
| first_indexed | 2024-04-12T08:53:29Z |
| format | Article |
| id | doaj.art-141f1f735f924d4192430c87ff26ca23 |
| institution | Directory Open Access Journal |
| issn | 1669-7634 1668-8708 |
| language | English |
| last_indexed | 2024-04-12T08:53:29Z |
| publishDate | 2018-07-01 |
| publisher | Universidad Nacional de Misiones |
| record_format | Article |
| series | Visión de Futuro |
| spelling | doaj.art-141f1f735f924d4192430c87ff26ca232022-12-22T03:39:29ZengUniversidad Nacional de MisionesVisión de Futuro1669-76341668-87082018-07-01222ARTISANAL TYPE CLOTHING: CHALLENGES AND OPPORTUNITIES IN ITS COMMERCIALIZATIONCindy Mireya Ramón Rodríguez0Yannet Paz Calderón1Martín Reyes García2Mónica Teresa Espinosa Espíndola3Technological University of the Mixteca Master in Business Administration Oaxaca, MexicoTechnological University of the Mixteca Institute of Social Sciences and Humanities Oaxaca, MexicoTechnological University of the Mixteca Institute of Social Sciences and Humanities Oaxaca, MexicoTechnological University of the Mixteca Institute of Social Sciences and Humanities Oaxaca, MexicoThe sector dedicated to the commercialization of artisanal clothing has faced new opportunities for growth caused by cultural dissemination, incursion of the design and increase in fashion, which has given rise to the emergence of new companies dedicated to the offer of these products, however, in some cases within this economic units there is an ignorance in administrative knowledge which represent a disadvantage to face a competitive market. The present investigation has as objective to make a study of the conditions of the supply of clothes of artisan type in La Heroica Ciudad de Huajuapan de León, Oaxaca, México for this purpose were interviewed marketers artisanal clothing type business owners, the information collected was about the attention to the customer, the variety of products, and marketing, based on this it was able to identify that businesses have different areas of opportunity, that can boost sales of companies that marketed artisanal clothing type in this city.http://revistacientifica.fce.unam.edu.ar/index.php?option=com_content&view=article&id=458:-artisanal-type-clothing-challenges-and-opportunities-in-its-commercialization&catid=201:2018-07-12-01-42-20&Itemid=100 |
| spellingShingle | Cindy Mireya Ramón Rodríguez Yannet Paz Calderón Martín Reyes García Mónica Teresa Espinosa Espíndola ARTISANAL TYPE CLOTHING: CHALLENGES AND OPPORTUNITIES IN ITS COMMERCIALIZATION Visión de Futuro |
| title | ARTISANAL TYPE CLOTHING: CHALLENGES AND OPPORTUNITIES IN ITS COMMERCIALIZATION |
| title_full | ARTISANAL TYPE CLOTHING: CHALLENGES AND OPPORTUNITIES IN ITS COMMERCIALIZATION |
| title_fullStr | ARTISANAL TYPE CLOTHING: CHALLENGES AND OPPORTUNITIES IN ITS COMMERCIALIZATION |
| title_full_unstemmed | ARTISANAL TYPE CLOTHING: CHALLENGES AND OPPORTUNITIES IN ITS COMMERCIALIZATION |
| title_short | ARTISANAL TYPE CLOTHING: CHALLENGES AND OPPORTUNITIES IN ITS COMMERCIALIZATION |
| title_sort | artisanal type clothing challenges and opportunities in its commercialization |
| url | http://revistacientifica.fce.unam.edu.ar/index.php?option=com_content&view=article&id=458:-artisanal-type-clothing-challenges-and-opportunities-in-its-commercialization&catid=201:2018-07-12-01-42-20&Itemid=100 |
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