A zero-cost attention-based approach to promote cleaner streets: A Signal Detection Theory approach in Parisian streets
In an effort to inform interventions targeting littering behaviour, we estimate how much a change in trash-bag colour increases trash can visibility in Paris. To that end, we applied standard Signal Detection techniques to test how much changing trash-bag colour affects subjects’ trash can detection...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2023-01-01
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| Series: | PLoS ONE |
| Online Access: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10132669/?tool=EBI |
| _version_ | 1827957160287404032 |
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| author | Rita Abdel Sater Mathilde Mus Valentin Wyart Coralie Chevallier |
| author_facet | Rita Abdel Sater Mathilde Mus Valentin Wyart Coralie Chevallier |
| author_sort | Rita Abdel Sater |
| collection | DOAJ |
| description | In an effort to inform interventions targeting littering behaviour, we estimate how much a change in trash-bag colour increases trash can visibility in Paris. To that end, we applied standard Signal Detection techniques to test how much changing trash-bag colour affects subjects’ trash can detection rates. In three pre-registered studies, we found that changing trash bag colour from grey to either red, green or blue considerably increases the perception of bins in British (tourist) and Parisian (resident) samples. We found that changing the bag colour from grey to blue increased visibility the most. |
| first_indexed | 2024-04-09T15:14:43Z |
| format | Article |
| id | doaj.art-144ad5fc3b8545c68e89bd025f3852a4 |
| institution | Directory Open Access Journal |
| issn | 1932-6203 |
| language | English |
| last_indexed | 2024-04-09T15:14:43Z |
| publishDate | 2023-01-01 |
| publisher | Public Library of Science (PLoS) |
| record_format | Article |
| series | PLoS ONE |
| spelling | doaj.art-144ad5fc3b8545c68e89bd025f3852a42023-04-30T05:31:14ZengPublic Library of Science (PLoS)PLoS ONE1932-62032023-01-01184A zero-cost attention-based approach to promote cleaner streets: A Signal Detection Theory approach in Parisian streetsRita Abdel SaterMathilde MusValentin WyartCoralie ChevallierIn an effort to inform interventions targeting littering behaviour, we estimate how much a change in trash-bag colour increases trash can visibility in Paris. To that end, we applied standard Signal Detection techniques to test how much changing trash-bag colour affects subjects’ trash can detection rates. In three pre-registered studies, we found that changing trash bag colour from grey to either red, green or blue considerably increases the perception of bins in British (tourist) and Parisian (resident) samples. We found that changing the bag colour from grey to blue increased visibility the most.https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10132669/?tool=EBI |
| spellingShingle | Rita Abdel Sater Mathilde Mus Valentin Wyart Coralie Chevallier A zero-cost attention-based approach to promote cleaner streets: A Signal Detection Theory approach in Parisian streets PLoS ONE |
| title | A zero-cost attention-based approach to promote cleaner streets: A Signal Detection Theory approach in Parisian streets |
| title_full | A zero-cost attention-based approach to promote cleaner streets: A Signal Detection Theory approach in Parisian streets |
| title_fullStr | A zero-cost attention-based approach to promote cleaner streets: A Signal Detection Theory approach in Parisian streets |
| title_full_unstemmed | A zero-cost attention-based approach to promote cleaner streets: A Signal Detection Theory approach in Parisian streets |
| title_short | A zero-cost attention-based approach to promote cleaner streets: A Signal Detection Theory approach in Parisian streets |
| title_sort | zero cost attention based approach to promote cleaner streets a signal detection theory approach in parisian streets |
| url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10132669/?tool=EBI |
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