The Impact of Online Food Applications during the Covid-19 Pandemic
In early May 2020, the Government of Indonesia announced that the Covid-19 outbreak was categorised as a pandemic and imposed several rules in order to minimise the negative impacts arising from this pandemic. This has caused people's routines to change, especially in terms of travelling an...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Indonesia
2021-07-01
|
| Series: | International Journal of Technology |
| Subjects: | |
| Online Access: | https://ijtech.eng.ui.ac.id/article/view/4195 |
| _version_ | 1797968607959842816 |
|---|---|
| author | Sevenpri Candra Monica Ayudina Muhammian Aga Arashi |
| author_facet | Sevenpri Candra Monica Ayudina Muhammian Aga Arashi |
| author_sort | Sevenpri Candra |
| collection | DOAJ |
| description | In
early May 2020, the Government of Indonesia announced that the Covid-19
outbreak was categorised as a pandemic and imposed several rules in order to
minimise the negative impacts arising from this pandemic. This has caused
people's routines to change, especially in terms of travelling and eating. This
study aims to determine the online purchase intention and actual buy of food
and beverages purchased using an online food application, especially during the
Covid-19 pandemic. A structural equation model is used to perform the analysis
in this research. This study was conducted by sending an online questionnaire
to members of the public who were in a work from home or split office situation
and had made a purchase through an online food delivery application during the
Covid-19 pandemic. The sample used for analysis in the study consisted of 446
respondents. The results showed that subjective norms, e-service quality, and
health consciousness had an impact on these online purchase intention
activities. However, food and beverage quality is not a factor that can trigger
online purchase intentions. On the other hand, there is a significant
relationship between online purchase intentions and actual buy, so it can be
concluded that the higher the online purchase intention, the more the actual
buy will be increasingly realised. Online food delivery service providers and
food and beverage sellers can increase promotions to increase online purchase
intentions and the frequency of actual buy. |
| first_indexed | 2024-04-11T02:48:19Z |
| format | Article |
| id | doaj.art-14536fa963c9464092633e0a2886d34f |
| institution | Directory Open Access Journal |
| issn | 2086-9614 2087-2100 |
| language | English |
| last_indexed | 2024-04-11T02:48:19Z |
| publishDate | 2021-07-01 |
| publisher | Universitas Indonesia |
| record_format | Article |
| series | International Journal of Technology |
| spelling | doaj.art-14536fa963c9464092633e0a2886d34f2023-01-02T16:58:03ZengUniversitas IndonesiaInternational Journal of Technology2086-96142087-21002021-07-0112347248410.14716/ijtech.v12i3.41954195The Impact of Online Food Applications during the Covid-19 PandemicSevenpri Candra0Monica Ayudina1Muhammian Aga Arashi2Management Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta 11480, IndonesiaManagement Department, BINUS Online Learning, Bina Nusantara University, Jakarta 11480, IndonesiaManagement Department, BINUS Online Learning, Bina Nusantara University, Jakarta 11480, IndonesiaIn early May 2020, the Government of Indonesia announced that the Covid-19 outbreak was categorised as a pandemic and imposed several rules in order to minimise the negative impacts arising from this pandemic. This has caused people's routines to change, especially in terms of travelling and eating. This study aims to determine the online purchase intention and actual buy of food and beverages purchased using an online food application, especially during the Covid-19 pandemic. A structural equation model is used to perform the analysis in this research. This study was conducted by sending an online questionnaire to members of the public who were in a work from home or split office situation and had made a purchase through an online food delivery application during the Covid-19 pandemic. The sample used for analysis in the study consisted of 446 respondents. The results showed that subjective norms, e-service quality, and health consciousness had an impact on these online purchase intention activities. However, food and beverage quality is not a factor that can trigger online purchase intentions. On the other hand, there is a significant relationship between online purchase intentions and actual buy, so it can be concluded that the higher the online purchase intention, the more the actual buy will be increasingly realised. Online food delivery service providers and food and beverage sellers can increase promotions to increase online purchase intentions and the frequency of actual buy.https://ijtech.eng.ui.ac.id/article/view/4195e-service qualityfood qualityhealth consciousnessonline purchase intentionsubjective norm |
| spellingShingle | Sevenpri Candra Monica Ayudina Muhammian Aga Arashi The Impact of Online Food Applications during the Covid-19 Pandemic International Journal of Technology e-service quality food quality health consciousness online purchase intention subjective norm |
| title | The Impact of Online Food Applications during the Covid-19 Pandemic |
| title_full | The Impact of Online Food Applications during the Covid-19 Pandemic |
| title_fullStr | The Impact of Online Food Applications during the Covid-19 Pandemic |
| title_full_unstemmed | The Impact of Online Food Applications during the Covid-19 Pandemic |
| title_short | The Impact of Online Food Applications during the Covid-19 Pandemic |
| title_sort | impact of online food applications during the covid 19 pandemic |
| topic | e-service quality food quality health consciousness online purchase intention subjective norm |
| url | https://ijtech.eng.ui.ac.id/article/view/4195 |
| work_keys_str_mv | AT sevenpricandra theimpactofonlinefoodapplicationsduringthecovid19pandemic AT monicaayudina theimpactofonlinefoodapplicationsduringthecovid19pandemic AT muhammianagaarashi theimpactofonlinefoodapplicationsduringthecovid19pandemic AT sevenpricandra impactofonlinefoodapplicationsduringthecovid19pandemic AT monicaayudina impactofonlinefoodapplicationsduringthecovid19pandemic AT muhammianagaarashi impactofonlinefoodapplicationsduringthecovid19pandemic |