Strategic management of local potential-based entrepreneurship through community empowerment on fish attractions Bendhung Lepen in Mrican Village Yogyakarta
This research was aimed (1) to know the internal environmental factors that affect the management of entrepreneurship strategies for fish tourism attraction Bendhung Lepen; (2) to know external environmental factors that affect the management of entrepreneurship strategies for fish tourism attracti...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Muhammadiyah Malang
2022-12-01
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| Series: | Journal of Community Service and Empowerment |
| Subjects: | |
| Online Access: | https://ejournal.umm.ac.id/index.php/jcse/article/view/20230 |
| _version_ | 1811205332985184256 |
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| author | S. Sudarti Mochamad Bruri Triyono |
| author_facet | S. Sudarti Mochamad Bruri Triyono |
| author_sort | S. Sudarti |
| collection | DOAJ |
| description |
This research was aimed (1) to know the internal environmental factors that affect the management of entrepreneurship strategies for fish tourism attraction Bendhung Lepen; (2) to know external environmental factors that affect the management of entrepreneurship strategies for fish tourism attraction Bendhung Lepen; and (3) to know the appropriate marketing system for the location of Bendhung Lepen fish attractions. The method used in this study was qualitative descriptive where data were obtained by means of interviews, observations, and documentation. The interview was conducted at random on visitors to fish attraction Bendhung Lepen, the community around the Gajah Wong river irrigation site, and the Bendhung Lepen Community. Field results were used for SWOT analysis consisting of IFAS tables, EFAS tables, IE matrices, and SWOT matrices. The results of the analysis on IFAS can be known that the score for internal factors of 3.43 which understands the internal condition of management of fish attraction management in Bendhung Lepen falls into the moderate category (average). This is because factors that have a high score were at high operational cost points. The results of the EFAS analysis showed a score of 3.28 which means the external condition of Bendhung Lepen fish attractions were in good condition, where the most dominant factor is the number of competitors was still small, balanced crop sales, and the density of the number of tourist attraction visitors.
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| first_indexed | 2024-04-12T03:30:50Z |
| format | Article |
| id | doaj.art-14641ccb396848fcb112264905cf9dfb |
| institution | Directory Open Access Journal |
| issn | 2722-4244 2722-5291 |
| language | Indonesian |
| last_indexed | 2024-04-12T03:30:50Z |
| publishDate | 2022-12-01 |
| publisher | Universitas Muhammadiyah Malang |
| record_format | Article |
| series | Journal of Community Service and Empowerment |
| spelling | doaj.art-14641ccb396848fcb112264905cf9dfb2022-12-22T03:49:34ZindUniversitas Muhammadiyah MalangJournal of Community Service and Empowerment2722-42442722-52912022-12-013310.22219/jcse.v3i3.20230Strategic management of local potential-based entrepreneurship through community empowerment on fish attractions Bendhung Lepen in Mrican Village YogyakartaS. Sudarti0Mochamad Bruri Triyono1Doctoral Program Technology and Vocational Education, Universitas Negeri YogyakartaDoctoral Program Technology and Vocational Education, Universitas Negeri Yogyakarta This research was aimed (1) to know the internal environmental factors that affect the management of entrepreneurship strategies for fish tourism attraction Bendhung Lepen; (2) to know external environmental factors that affect the management of entrepreneurship strategies for fish tourism attraction Bendhung Lepen; and (3) to know the appropriate marketing system for the location of Bendhung Lepen fish attractions. The method used in this study was qualitative descriptive where data were obtained by means of interviews, observations, and documentation. The interview was conducted at random on visitors to fish attraction Bendhung Lepen, the community around the Gajah Wong river irrigation site, and the Bendhung Lepen Community. Field results were used for SWOT analysis consisting of IFAS tables, EFAS tables, IE matrices, and SWOT matrices. The results of the analysis on IFAS can be known that the score for internal factors of 3.43 which understands the internal condition of management of fish attraction management in Bendhung Lepen falls into the moderate category (average). This is because factors that have a high score were at high operational cost points. The results of the EFAS analysis showed a score of 3.28 which means the external condition of Bendhung Lepen fish attractions were in good condition, where the most dominant factor is the number of competitors was still small, balanced crop sales, and the density of the number of tourist attraction visitors. https://ejournal.umm.ac.id/index.php/jcse/article/view/20230Bendhung LepenCommunity empowermentEntrepreneurship Strategic management |
| spellingShingle | S. Sudarti Mochamad Bruri Triyono Strategic management of local potential-based entrepreneurship through community empowerment on fish attractions Bendhung Lepen in Mrican Village Yogyakarta Journal of Community Service and Empowerment Bendhung Lepen Community empowerment Entrepreneurship Strategic management |
| title | Strategic management of local potential-based entrepreneurship through community empowerment on fish attractions Bendhung Lepen in Mrican Village Yogyakarta |
| title_full | Strategic management of local potential-based entrepreneurship through community empowerment on fish attractions Bendhung Lepen in Mrican Village Yogyakarta |
| title_fullStr | Strategic management of local potential-based entrepreneurship through community empowerment on fish attractions Bendhung Lepen in Mrican Village Yogyakarta |
| title_full_unstemmed | Strategic management of local potential-based entrepreneurship through community empowerment on fish attractions Bendhung Lepen in Mrican Village Yogyakarta |
| title_short | Strategic management of local potential-based entrepreneurship through community empowerment on fish attractions Bendhung Lepen in Mrican Village Yogyakarta |
| title_sort | strategic management of local potential based entrepreneurship through community empowerment on fish attractions bendhung lepen in mrican village yogyakarta |
| topic | Bendhung Lepen Community empowerment Entrepreneurship Strategic management |
| url | https://ejournal.umm.ac.id/index.php/jcse/article/view/20230 |
| work_keys_str_mv | AT ssudarti strategicmanagementoflocalpotentialbasedentrepreneurshipthroughcommunityempowermentonfishattractionsbendhunglepeninmricanvillageyogyakarta AT mochamadbruritriyono strategicmanagementoflocalpotentialbasedentrepreneurshipthroughcommunityempowermentonfishattractionsbendhunglepeninmricanvillageyogyakarta |