ANALISIS PERSEPSI TERHADAP BRAND AWARE DAN ATRIBUT MEREK PADA MINUMAN JUS PRODUK UKM DEPOK
This study aims to look at the perception of the public about the existence of the brand of juice Winner brand, with random sampling is done to the 167 respondents from the Depok, then given a sample product and given the questionnaires, the results obtained by descriptive is all respondents had Wi...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta
2014-12-01
|
| Series: | Ekonomi dan Bisnis |
| Online Access: | https://ejournal.upnvj.ac.id/ekobis/article/view/693 |
| _version_ | 1797354067797737472 |
|---|---|
| author | Diana Triwardhani Fitri Yetti Alfida Alfida |
| author_facet | Diana Triwardhani Fitri Yetti Alfida Alfida |
| author_sort | Diana Triwardhani |
| collection | DOAJ |
| description |
This study aims to look at the perception of the public about the existence of the brand of juice Winner brand, with random sampling is done to the 167 respondents from the Depok, then given a sample product and given the questionnaires, the results obtained by descriptive is all respondents had Winner familiar juice brand, for brand association by Cochran test result is tastes good, and not bitter in throat.
|
| first_indexed | 2024-03-08T13:45:05Z |
| format | Article |
| id | doaj.art-148d385dd6064d2494fa378f40df0499 |
| institution | Directory Open Access Journal |
| issn | 2356-0282 2684-7582 |
| language | English |
| last_indexed | 2024-03-08T13:45:05Z |
| publishDate | 2014-12-01 |
| publisher | Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta |
| record_format | Article |
| series | Ekonomi dan Bisnis |
| spelling | doaj.art-148d385dd6064d2494fa378f40df04992024-01-16T09:37:40ZengFakultas Ekonomi dan Bisnis, UPN Veteran JakartaEkonomi dan Bisnis2356-02822684-75822014-12-0112ANALISIS PERSEPSI TERHADAP BRAND AWARE DAN ATRIBUT MEREK PADA MINUMAN JUS PRODUK UKM DEPOKDiana Triwardhani0Fitri Yetti1Alfida Alfida2Universitas Pembangunan Nasional Veteran JakartaUniversitas Pembangunan Nasional Veteran JakartaUniversitas Pembangunan Nasional Veteran Jakarta This study aims to look at the perception of the public about the existence of the brand of juice Winner brand, with random sampling is done to the 167 respondents from the Depok, then given a sample product and given the questionnaires, the results obtained by descriptive is all respondents had Winner familiar juice brand, for brand association by Cochran test result is tastes good, and not bitter in throat. https://ejournal.upnvj.ac.id/ekobis/article/view/693 |
| spellingShingle | Diana Triwardhani Fitri Yetti Alfida Alfida ANALISIS PERSEPSI TERHADAP BRAND AWARE DAN ATRIBUT MEREK PADA MINUMAN JUS PRODUK UKM DEPOK Ekonomi dan Bisnis |
| title | ANALISIS PERSEPSI TERHADAP BRAND AWARE DAN ATRIBUT MEREK PADA MINUMAN JUS PRODUK UKM DEPOK |
| title_full | ANALISIS PERSEPSI TERHADAP BRAND AWARE DAN ATRIBUT MEREK PADA MINUMAN JUS PRODUK UKM DEPOK |
| title_fullStr | ANALISIS PERSEPSI TERHADAP BRAND AWARE DAN ATRIBUT MEREK PADA MINUMAN JUS PRODUK UKM DEPOK |
| title_full_unstemmed | ANALISIS PERSEPSI TERHADAP BRAND AWARE DAN ATRIBUT MEREK PADA MINUMAN JUS PRODUK UKM DEPOK |
| title_short | ANALISIS PERSEPSI TERHADAP BRAND AWARE DAN ATRIBUT MEREK PADA MINUMAN JUS PRODUK UKM DEPOK |
| title_sort | analisis persepsi terhadap brand aware dan atribut merek pada minuman jus produk ukm depok |
| url | https://ejournal.upnvj.ac.id/ekobis/article/view/693 |
| work_keys_str_mv | AT dianatriwardhani analisispersepsiterhadapbrandawaredanatributmerekpadaminumanjusprodukukmdepok AT fitriyetti analisispersepsiterhadapbrandawaredanatributmerekpadaminumanjusprodukukmdepok AT alfidaalfida analisispersepsiterhadapbrandawaredanatributmerekpadaminumanjusprodukukmdepok |