Neo-Exoticism Discourses in Indonesian Online Media: Normalizing Cultural Tourism Regime amid Market Economy

This article explores the construction of neo-exoticism discourses in Indonesian online news media. Drawing on online news media research, we show how the transformation of ethnic cultures in Banyuwangi, East Java, Indonesia were positioned as the basis of various tourism events using the representa...

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Main Authors: Ikwan Setiawan, Albert Tallapessy, Andang Subaharianto
Format: Article
Language:English
Published: Universitas Gadjah Mada 2023-10-01
Series:Humaniora
Online Access:https://jurnal.ugm.ac.id/jurnal-humaniora/article/view/78345
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author Ikwan Setiawan
Albert Tallapessy
Andang Subaharianto
author_facet Ikwan Setiawan
Albert Tallapessy
Andang Subaharianto
author_sort Ikwan Setiawan
collection DOAJ
description This article explores the construction of neo-exoticism discourses in Indonesian online news media. Drawing on online news media research, we show how the transformation of ethnic cultures in Banyuwangi, East Java, Indonesia were positioned as the basis of various tourism events using the representation theory with the discursive constructionist approach. We focus on how some Indonesian online news media reported and positioned Banyuwangi Festival through quotations of government’s official’s statements and descriptions of cultural events that emphasize the transformation of ethnic cultures to meet national and global tourism markets. In doing so, Indonesian online news media actively produced, promoted, and distributed discourses of neo exoticism by emphasizing the beauty of certain of traditional rites, fashions, and arts in various carnivals and festivals. In addition, the media constructed neo-exoticism discourses as a formulas to popularize cultural and touristic events which proved to be beneficial, economically, for local people. However, we argue that broadcasting neo-exotic narratives also created online news media discursive subjects that normalize tourism regimes as managed by the cooperation of government and investors.
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spelling doaj.art-1496f336a7c7471ab0d8adffbd6402712023-11-14T07:33:09ZengUniversitas Gadjah MadaHumaniora0852-08012302-92692023-10-0135111310.22146/jh.7834534253Neo-Exoticism Discourses in Indonesian Online Media: Normalizing Cultural Tourism Regime amid Market EconomyIkwan Setiawan0Albert Tallapessy1Andang Subaharianto2Faculty of Humanities, University of JemberFaculty of Humanities, University of JemberFaculty of Humanities, University of JemberThis article explores the construction of neo-exoticism discourses in Indonesian online news media. Drawing on online news media research, we show how the transformation of ethnic cultures in Banyuwangi, East Java, Indonesia were positioned as the basis of various tourism events using the representation theory with the discursive constructionist approach. We focus on how some Indonesian online news media reported and positioned Banyuwangi Festival through quotations of government’s official’s statements and descriptions of cultural events that emphasize the transformation of ethnic cultures to meet national and global tourism markets. In doing so, Indonesian online news media actively produced, promoted, and distributed discourses of neo exoticism by emphasizing the beauty of certain of traditional rites, fashions, and arts in various carnivals and festivals. In addition, the media constructed neo-exoticism discourses as a formulas to popularize cultural and touristic events which proved to be beneficial, economically, for local people. However, we argue that broadcasting neo-exotic narratives also created online news media discursive subjects that normalize tourism regimes as managed by the cooperation of government and investors.https://jurnal.ugm.ac.id/jurnal-humaniora/article/view/78345
spellingShingle Ikwan Setiawan
Albert Tallapessy
Andang Subaharianto
Neo-Exoticism Discourses in Indonesian Online Media: Normalizing Cultural Tourism Regime amid Market Economy
Humaniora
title Neo-Exoticism Discourses in Indonesian Online Media: Normalizing Cultural Tourism Regime amid Market Economy
title_full Neo-Exoticism Discourses in Indonesian Online Media: Normalizing Cultural Tourism Regime amid Market Economy
title_fullStr Neo-Exoticism Discourses in Indonesian Online Media: Normalizing Cultural Tourism Regime amid Market Economy
title_full_unstemmed Neo-Exoticism Discourses in Indonesian Online Media: Normalizing Cultural Tourism Regime amid Market Economy
title_short Neo-Exoticism Discourses in Indonesian Online Media: Normalizing Cultural Tourism Regime amid Market Economy
title_sort neo exoticism discourses in indonesian online media normalizing cultural tourism regime amid market economy
url https://jurnal.ugm.ac.id/jurnal-humaniora/article/view/78345
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AT alberttallapessy neoexoticismdiscoursesinindonesianonlinemedianormalizingculturaltourismregimeamidmarketeconomy
AT andangsubaharianto neoexoticismdiscoursesinindonesianonlinemedianormalizingculturaltourismregimeamidmarketeconomy