Investigating the Alignment of Concurrent Design Strategies with Business Strategies
In recent years, managing the interface between design and other activities has received considerable attention. Effective coordination among these areas is therefore vital for effectiveness of the organization. The ideal situation would be continuous interdepartmental contact with well-developed ch...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2013-08-01
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| Series: | مدیریت تولید و عملیات |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/jpom/browse.php?a_code=A-10-460-1&slc_lang=en&sid=1 |
| Summary: | In recent years, managing the interface between design and other activities has received considerable attention. Effective coordination among these areas is therefore vital for effectiveness of the organization. The ideal situation would be continuous interdepartmental contact with well-developed channels of communication. In this study, the best strategy for product design department has been chosen using the strategic formulation framework with fuzzy approach. Subsequently, alignment of each functional design strategy with SAPCO business strategies has been explained. Findings indicate that developing partnerships with global automotive and engineering design companies and building strategic alliances with rival firms to achieve competitive advantages have maximum alignment with business strategies. In addition, findings provide a basis for firms in evaluating the concurrent design strategies and a reference for them to strengthen their concurrent capabilities. There are few reports on sustained use of concurrent design as an on-going strategic process in an organization. This study aims at contributing to the concurrent design solutions. |
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| ISSN: | 2251-6409 2423-6950 |