Encouraging brand attachment on consumer behaviour: Pet-friendly tourism segment

Encouraging brand attachment on consumer behaviour: Pet-friendly tourism segment

Purpose: The aim of this paper is to study the factors that influence consumer behaviour through brand attachment, in the pet-friendly segment in Portugal. Pet-friendly tourism has stood out as a very recognized and valid tourism and marketing segment, growing worldwide, urging the complex needed ad...

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Bibliographic Details
Main Authors: Helena Margarida Alves, Bruno Sousa, Aida Carvalho, Vasco Santos, Álvaro Lopes Dias, Marco Valeri
Format: Article
Language:English
Published: International Hellenic University 2022-11-01
Series:Journal of Tourism, Heritage & Services Marketing
Subjects:
pet-friendly
brand attachment
consumer behaviour
decision making
niche marketing
smartpls
Online Access:https://www.jthsm.gr/vol8iss2/8-2-2.pdf

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