Examining the Case of DICK’s Sporting Goods: Realignment of Stakeholders through Corporate Social Advocacy
This study examined corporate social advocacy and political activism through the case of DICK’s Sporting Goods and the company’s recent stance on gun control reform. Themes related to stakeholders, corporate values, and activism versus advocacy were explored through an interview with DICK’s Presiden...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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University of Florida, College of Journalism and Communications
2018-09-01
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| Series: | Journal of Public Interest Communications |
| Subjects: | |
| Online Access: | http://journals.fcla.edu/jpic/article/view/106119 |
| _version_ | 1811298769771167744 |
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| author | Barbara Miller Gaither Lucinda Austin Morgan Collins |
| author_facet | Barbara Miller Gaither Lucinda Austin Morgan Collins |
| author_sort | Barbara Miller Gaither |
| collection | DOAJ |
| description | This study examined corporate social advocacy and political activism through the case of DICK’s Sporting Goods and the company’s recent stance on gun control reform. Themes related to stakeholders, corporate values, and activism versus advocacy were explored through an interview with DICK’s President, documentation including an interview with DICK’s CEO and statements from the company, and a social media content analysis of 3,000 public tweets to DICK’s in the wake of the announcement. Findings revealed that DICK’s actions extended beyond corporate social advocacy into corporate political activism, partly driven by secondary stakeholders. This action created an opportunity for DICK’s to redefine and realign stakeholders while making corporate values clearer to these stakeholder groups. |
| first_indexed | 2024-04-13T06:25:11Z |
| format | Article |
| id | doaj.art-14c3d20a946048268e7fa79d35308ddd |
| institution | Directory Open Access Journal |
| issn | 2573-4342 |
| language | English |
| last_indexed | 2024-04-13T06:25:11Z |
| publishDate | 2018-09-01 |
| publisher | University of Florida, College of Journalism and Communications |
| record_format | Article |
| series | Journal of Public Interest Communications |
| spelling | doaj.art-14c3d20a946048268e7fa79d35308ddd2022-12-22T02:58:28ZengUniversity of Florida, College of Journalism and CommunicationsJournal of Public Interest Communications2573-43422018-09-012210.32473/jpic.v2.i2.p176104540Examining the Case of DICK’s Sporting Goods: Realignment of Stakeholders through Corporate Social AdvocacyBarbara Miller Gaither0Lucinda Austin1Morgan Collins2Elon UniversityUniversity of North Carolina-Chapel HillElon UniversityThis study examined corporate social advocacy and political activism through the case of DICK’s Sporting Goods and the company’s recent stance on gun control reform. Themes related to stakeholders, corporate values, and activism versus advocacy were explored through an interview with DICK’s President, documentation including an interview with DICK’s CEO and statements from the company, and a social media content analysis of 3,000 public tweets to DICK’s in the wake of the announcement. Findings revealed that DICK’s actions extended beyond corporate social advocacy into corporate political activism, partly driven by secondary stakeholders. This action created an opportunity for DICK’s to redefine and realign stakeholders while making corporate values clearer to these stakeholder groups.http://journals.fcla.edu/jpic/article/view/106119corporate social advocacypolitical activismstakeholder theorycorporate values |
| spellingShingle | Barbara Miller Gaither Lucinda Austin Morgan Collins Examining the Case of DICK’s Sporting Goods: Realignment of Stakeholders through Corporate Social Advocacy Journal of Public Interest Communications corporate social advocacy political activism stakeholder theory corporate values |
| title | Examining the Case of DICK’s Sporting Goods: Realignment of Stakeholders through Corporate Social Advocacy |
| title_full | Examining the Case of DICK’s Sporting Goods: Realignment of Stakeholders through Corporate Social Advocacy |
| title_fullStr | Examining the Case of DICK’s Sporting Goods: Realignment of Stakeholders through Corporate Social Advocacy |
| title_full_unstemmed | Examining the Case of DICK’s Sporting Goods: Realignment of Stakeholders through Corporate Social Advocacy |
| title_short | Examining the Case of DICK’s Sporting Goods: Realignment of Stakeholders through Corporate Social Advocacy |
| title_sort | examining the case of dick s sporting goods realignment of stakeholders through corporate social advocacy |
| topic | corporate social advocacy political activism stakeholder theory corporate values |
| url | http://journals.fcla.edu/jpic/article/view/106119 |
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