Achieving Competitive Advantage of SMEs in Malang City through Resource Based View, Entrepreneurship Orientation, and Innovation

This explanatory study aimed to examine the mediating role of innovation in influencing resource-based view strategy and entrepreneurial orientation on competitive advantage. The samples taken in the study were 100 handicraft Small and Medium Enterprises (SMEs) in Malang, Indonesia. The data was col...

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Main Authors: Stevanny Elsa Dyah Ayu Rigan, Cesya Rizkika Parahiyanti
Format: Article
Language:Indonesian
Published: Universitas Merdeka Malang 2022-12-01
Series:Jurnal Manajemen Dan Kewirausahaan
Subjects:
Online Access:https://jurnal.unmer.ac.id/index.php/jmdk/article/view/7691
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author Stevanny Elsa Dyah Ayu Rigan
Cesya Rizkika Parahiyanti
author_facet Stevanny Elsa Dyah Ayu Rigan
Cesya Rizkika Parahiyanti
author_sort Stevanny Elsa Dyah Ayu Rigan
collection DOAJ
description This explanatory study aimed to examine the mediating role of innovation in influencing resource-based view strategy and entrepreneurial orientation on competitive advantage. The samples taken in the study were 100 handicraft Small and Medium Enterprises (SMEs) in Malang, Indonesia. The data was collected using a quantitative approach by distributing a survey. Validity and reliability tests have been passed before testing the actual data analysis with SEM-PLS. The results indicate that innovation significantly mediates resource-based view strategy and entrepreneurial orientation on competitive advantage. If SMEs strive to achieve a highly competitive advantage through resource-based view strategies and entrepreneurial orientation, the ability to innovate has an essential role in this relationship. Hence, SMEs need to have good resources and adequate skills to enhance attitudes such as continuously developing innovative products, being brave in taking existing risks, and always making innovations. These strategy options can help the success in achieving a competitive advantage.
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spelling doaj.art-14c3d566882749fc80a31a70daf48e752023-05-22T02:12:40ZindUniversitas Merdeka MalangJurnal Manajemen Dan Kewirausahaan2301-90932540-82592022-12-0110210111010.26905/jmdk.v10i2.76913646Achieving Competitive Advantage of SMEs in Malang City through Resource Based View, Entrepreneurship Orientation, and InnovationStevanny Elsa Dyah Ayu Rigan0Cesya Rizkika Parahiyanti1Universitas Negeri MalangUniversitas Negeri MalangThis explanatory study aimed to examine the mediating role of innovation in influencing resource-based view strategy and entrepreneurial orientation on competitive advantage. The samples taken in the study were 100 handicraft Small and Medium Enterprises (SMEs) in Malang, Indonesia. The data was collected using a quantitative approach by distributing a survey. Validity and reliability tests have been passed before testing the actual data analysis with SEM-PLS. The results indicate that innovation significantly mediates resource-based view strategy and entrepreneurial orientation on competitive advantage. If SMEs strive to achieve a highly competitive advantage through resource-based view strategies and entrepreneurial orientation, the ability to innovate has an essential role in this relationship. Hence, SMEs need to have good resources and adequate skills to enhance attitudes such as continuously developing innovative products, being brave in taking existing risks, and always making innovations. These strategy options can help the success in achieving a competitive advantage.https://jurnal.unmer.ac.id/index.php/jmdk/article/view/7691competitive advantage, entrepreneurial orientation, innovation, resource based view
spellingShingle Stevanny Elsa Dyah Ayu Rigan
Cesya Rizkika Parahiyanti
Achieving Competitive Advantage of SMEs in Malang City through Resource Based View, Entrepreneurship Orientation, and Innovation
Jurnal Manajemen Dan Kewirausahaan
competitive advantage, entrepreneurial orientation, innovation, resource based view
title Achieving Competitive Advantage of SMEs in Malang City through Resource Based View, Entrepreneurship Orientation, and Innovation
title_full Achieving Competitive Advantage of SMEs in Malang City through Resource Based View, Entrepreneurship Orientation, and Innovation
title_fullStr Achieving Competitive Advantage of SMEs in Malang City through Resource Based View, Entrepreneurship Orientation, and Innovation
title_full_unstemmed Achieving Competitive Advantage of SMEs in Malang City through Resource Based View, Entrepreneurship Orientation, and Innovation
title_short Achieving Competitive Advantage of SMEs in Malang City through Resource Based View, Entrepreneurship Orientation, and Innovation
title_sort achieving competitive advantage of smes in malang city through resource based view entrepreneurship orientation and innovation
topic competitive advantage, entrepreneurial orientation, innovation, resource based view
url https://jurnal.unmer.ac.id/index.php/jmdk/article/view/7691
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