Achieving Competitive Advantage of SMEs in Malang City through Resource Based View, Entrepreneurship Orientation, and Innovation

Achieving Competitive Advantage of SMEs in Malang City through Resource Based View, Entrepreneurship Orientation, and Innovation

This explanatory study aimed to examine the mediating role of innovation in influencing resource-based view strategy and entrepreneurial orientation on competitive advantage. The samples taken in the study were 100 handicraft Small and Medium Enterprises (SMEs) in Malang, Indonesia. The data was col...

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Bibliographic Details
Main Authors: Stevanny Elsa Dyah Ayu Rigan, Cesya Rizkika Parahiyanti
Format: Article
Language:Indonesian
Published: Universitas Merdeka Malang 2022-12-01
Series:Jurnal Manajemen Dan Kewirausahaan
Subjects:
competitive advantage, entrepreneurial orientation, innovation, resource based view
Online Access:https://jurnal.unmer.ac.id/index.php/jmdk/article/view/7691

Internet

https://jurnal.unmer.ac.id/index.php/jmdk/article/view/7691

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