Switching Intentions: A Case of Saudi Arabian Hypermarkets

Switching intention (SI) of consumer is sought as main issue of retailing due to its negative effects on market share and profitability of retail outlet. Now firms need to know the factors, which contribute to choose another outlet, and customer changes its patronage elsewhere. For this reason, it i...

Full description

Bibliographic Details
Main Authors:	Samrena Jabeen, Abu Bakar Abdul Hamid, Saif Ur Rehman
Format:	Article
Language:	English
Published:	EconJournals 2015-07-01
Series:	International Journal of Economics and Financial Issues
Online Access:	https://econjournals.com/index.php/ijefi/article/view/1356