An Intelligent Method for Lead User Identification in Customer Collaborative Product Innovation

For customer collaborative product innovation (CCPI), lead users are powerful enablers of product innovation. Identifying lead users is vital to successfully carrying out CCPI. In this paper, in order to overcome the shortcomings of traditional evaluation methods, a novel intelligent method is propo...

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Main Authors: Jiafu Su, Xu Chen, Fengting Zhang, Na Zhang, Fei Li
Format: Article
Language:English
Published: MDPI AG 2021-05-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
Online Access:https://www.mdpi.com/0718-1876/16/5/88
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author Jiafu Su
Xu Chen
Fengting Zhang
Na Zhang
Fei Li
author_facet Jiafu Su
Xu Chen
Fengting Zhang
Na Zhang
Fei Li
author_sort Jiafu Su
collection DOAJ
description For customer collaborative product innovation (CCPI), lead users are powerful enablers of product innovation. Identifying lead users is vital to successfully carrying out CCPI. In this paper, in order to overcome the shortcomings of traditional evaluation methods, a novel intelligent method is proposed to identify lead users efficiently based on the cost-sensitive learning and support vector machine theory. To this end, the characteristics of lead users in CCPI are first analyzed and concluded in-depth. On its basis, considering the sample misidentification cost and identification accuracy rate, an improved cost-sensitive learning support vector machine (ICS-SVM) method for lead user identification in CCPI is further proposed. A real case is provided to illustrate the effectiveness and advantages of the ICS-SVM method on lead user identification in CCPI. The case results show that the ICS-SVM method can effectively identify lead users in CCPI. This work contributes to user innovation literature by proposing a new way of identifying highly valuable lead users and offers a decision support for the efficient user management in CCPI.
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spelling doaj.art-14e43f058d64427fb4a9b9cb3ba62e3f2023-11-22T11:30:02ZengMDPI AGJournal of Theoretical and Applied Electronic Commerce Research0718-18762021-05-011651571158310.3390/jtaer16050088An Intelligent Method for Lead User Identification in Customer Collaborative Product InnovationJiafu Su0Xu Chen1Fengting Zhang2Na Zhang3Fei Li4Research Center for Economy of Upper Reaches of the Yangtze River, Chongqing Technology and Business University, Chongqing 400067, ChinaSchool of Management and Economics, University of Electronic Science and Technology of China, Chengdu 610054, ChinaResearch Center for Economy of Upper Reaches of the Yangtze River, Chongqing Technology and Business University, Chongqing 400067, ChinaSchool of Mines, China University of Mining and Technology, Xuzhou 221116, ChinaSchool of Management and Economics, University of Electronic Science and Technology of China, Chengdu 610054, ChinaFor customer collaborative product innovation (CCPI), lead users are powerful enablers of product innovation. Identifying lead users is vital to successfully carrying out CCPI. In this paper, in order to overcome the shortcomings of traditional evaluation methods, a novel intelligent method is proposed to identify lead users efficiently based on the cost-sensitive learning and support vector machine theory. To this end, the characteristics of lead users in CCPI are first analyzed and concluded in-depth. On its basis, considering the sample misidentification cost and identification accuracy rate, an improved cost-sensitive learning support vector machine (ICS-SVM) method for lead user identification in CCPI is further proposed. A real case is provided to illustrate the effectiveness and advantages of the ICS-SVM method on lead user identification in CCPI. The case results show that the ICS-SVM method can effectively identify lead users in CCPI. This work contributes to user innovation literature by proposing a new way of identifying highly valuable lead users and offers a decision support for the efficient user management in CCPI.https://www.mdpi.com/0718-1876/16/5/88lead usercustomer collaborative product innovationlead user identificationsupport vector machinecost-sensitive learning
spellingShingle Jiafu Su
Xu Chen
Fengting Zhang
Na Zhang
Fei Li
An Intelligent Method for Lead User Identification in Customer Collaborative Product Innovation
Journal of Theoretical and Applied Electronic Commerce Research
lead user
customer collaborative product innovation
lead user identification
support vector machine
cost-sensitive learning
title An Intelligent Method for Lead User Identification in Customer Collaborative Product Innovation
title_full An Intelligent Method for Lead User Identification in Customer Collaborative Product Innovation
title_fullStr An Intelligent Method for Lead User Identification in Customer Collaborative Product Innovation
title_full_unstemmed An Intelligent Method for Lead User Identification in Customer Collaborative Product Innovation
title_short An Intelligent Method for Lead User Identification in Customer Collaborative Product Innovation
title_sort intelligent method for lead user identification in customer collaborative product innovation
topic lead user
customer collaborative product innovation
lead user identification
support vector machine
cost-sensitive learning
url https://www.mdpi.com/0718-1876/16/5/88
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