The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory.

The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory.

The maturity and growth of social media have empowered online customers to generate electronic word of mouth (eWOM), on various online websites and platforms, which may influence an individual's decision-making process. This paper explores eWOM information's impact on social media users�...

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Bibliographic Details
Main Authors: Md Atikur Rahaman, H M Kamrul Hassan, Ahmed Al Asheq, K M Anwarul Islam
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2022-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0272926

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