How technological affordances predict political expression via Quora: Mediated by risk appraisal and moderated by social motivation
Drawing upon social exchange theories, the present study examines how technological affordances predicted individuals’ expectation for social sanction, and how their social motivation moderated the relationship between expected social sanction and their usage of political expression strategies. Res...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Masaryk University
2022-06-01
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| Series: | Cyberpsychology: Journal of Psychosocial Research on Cyberpspace |
| Subjects: | |
| Online Access: | https://cyberpsychology.eu/article/view/15520 |
| _version_ | 1827310970225033216 |
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| author | Jian R. Rui Xi Cui |
| author_facet | Jian R. Rui Xi Cui |
| author_sort | Jian R. Rui |
| collection | DOAJ |
| description |
Drawing upon social exchange theories, the present study examines how technological affordances predicted individuals’ expectation for social sanction, and how their social motivation moderated the relationship between expected social sanction and their usage of political expression strategies. Results of an online survey of Quora users (N = 420) show that network association and anonymity predicted expected social sanction positively, which motivated individuals to use four strategies to express their political opinion strategically: self-censorship, adjusting expression, access control, and faking. Furthermore, these mediations except access control were consistently stronger when individuals exhibited higher levels of social motivation. This study provides additional evidence on the risk-appraisal approach to understanding political expression online and suggests that user motivation may play an important role in their political expression.
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| first_indexed | 2024-04-24T20:09:33Z |
| format | Article |
| id | doaj.art-150b202082ce4ebabb5ad2dd6c2cc5a9 |
| institution | Directory Open Access Journal |
| issn | 1802-7962 |
| language | English |
| last_indexed | 2024-04-24T20:09:33Z |
| publishDate | 2022-06-01 |
| publisher | Masaryk University |
| record_format | Article |
| series | Cyberpsychology: Journal of Psychosocial Research on Cyberpspace |
| spelling | doaj.art-150b202082ce4ebabb5ad2dd6c2cc5a92024-03-23T13:14:15ZengMasaryk UniversityCyberpsychology: Journal of Psychosocial Research on Cyberpspace1802-79622022-06-0116310.5817/CP2022-3-10How technological affordances predict political expression via Quora: Mediated by risk appraisal and moderated by social motivationJian R. Rui0Xi Cui1Department of New Media and Communication, South China University of Technology; Center for Public Health Risk Surveillance and Information Communication in Guangdong ProvinceDepartment of Communication, College of Charleston, Charleston Drawing upon social exchange theories, the present study examines how technological affordances predicted individuals’ expectation for social sanction, and how their social motivation moderated the relationship between expected social sanction and their usage of political expression strategies. Results of an online survey of Quora users (N = 420) show that network association and anonymity predicted expected social sanction positively, which motivated individuals to use four strategies to express their political opinion strategically: self-censorship, adjusting expression, access control, and faking. Furthermore, these mediations except access control were consistently stronger when individuals exhibited higher levels of social motivation. This study provides additional evidence on the risk-appraisal approach to understanding political expression online and suggests that user motivation may play an important role in their political expression. https://cyberpsychology.eu/article/view/15520political expression onlinecosttechnological affordancesmotivationexpression strategies |
| spellingShingle | Jian R. Rui Xi Cui How technological affordances predict political expression via Quora: Mediated by risk appraisal and moderated by social motivation Cyberpsychology: Journal of Psychosocial Research on Cyberpspace political expression online cost technological affordances motivation expression strategies |
| title | How technological affordances predict political expression via Quora: Mediated by risk appraisal and moderated by social motivation |
| title_full | How technological affordances predict political expression via Quora: Mediated by risk appraisal and moderated by social motivation |
| title_fullStr | How technological affordances predict political expression via Quora: Mediated by risk appraisal and moderated by social motivation |
| title_full_unstemmed | How technological affordances predict political expression via Quora: Mediated by risk appraisal and moderated by social motivation |
| title_short | How technological affordances predict political expression via Quora: Mediated by risk appraisal and moderated by social motivation |
| title_sort | how technological affordances predict political expression via quora mediated by risk appraisal and moderated by social motivation |
| topic | political expression online cost technological affordances motivation expression strategies |
| url | https://cyberpsychology.eu/article/view/15520 |
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