Marketing Network Collaboration Capability in Improving SME Performance in Ternate City
This research aims to bridge the gaps in the relationship of entrepreneurial orientation to marketing performance, as some research yielded contradictory results. This research used a survey method distributing questionnaires with open and closed-ended statements to small and medium industries. Als...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung
2021-12-01
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| Series: | Society |
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| Online Access: | https://society.fisip.ubb.ac.id/index.php/society/article/view/361 |
| _version_ | 1797631167861620736 |
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| author | Ida Hidayanti Fadhliah M Alhadar |
| author_facet | Ida Hidayanti Fadhliah M Alhadar |
| author_sort | Ida Hidayanti |
| collection | DOAJ |
| description |
This research aims to bridge the gaps in the relationship of entrepreneurial orientation to marketing performance, as some research yielded contradictory results. This research used a survey method distributing questionnaires with open and closed-ended statements to small and medium industries. Also, convenience sampling was applied with a sample size of 100 respondents from representatives of small and medium industries in the city of Ternate. The analytical method was aided with Smart PLS. The results show that the quality of social networks has no significant effect on the performance of SMEs and that the marketing network collaboration capability has no significant effect on the performance of SMEs. This implies that business operators of conventional businesses in certain areas have not reached the markets outside Ternate City by using social media, which is a remarkably effective medium.
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| first_indexed | 2024-03-11T11:18:07Z |
| format | Article |
| id | doaj.art-150bc99ae5d94015b0d3e1c9ce7b2908 |
| institution | Directory Open Access Journal |
| issn | 2338-6932 2597-4874 |
| language | English |
| last_indexed | 2024-03-11T11:18:07Z |
| publishDate | 2021-12-01 |
| publisher | Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung |
| record_format | Article |
| series | Society |
| spelling | doaj.art-150bc99ae5d94015b0d3e1c9ce7b29082023-11-10T16:45:26ZengLaboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka BelitungSociety2338-69322597-48742021-12-019210.33019/society.v9i2.361361Marketing Network Collaboration Capability in Improving SME Performance in Ternate CityIda Hidayanti0Fadhliah M Alhadar1Universitas KhairunUniversitas Khairun This research aims to bridge the gaps in the relationship of entrepreneurial orientation to marketing performance, as some research yielded contradictory results. This research used a survey method distributing questionnaires with open and closed-ended statements to small and medium industries. Also, convenience sampling was applied with a sample size of 100 respondents from representatives of small and medium industries in the city of Ternate. The analytical method was aided with Smart PLS. The results show that the quality of social networks has no significant effect on the performance of SMEs and that the marketing network collaboration capability has no significant effect on the performance of SMEs. This implies that business operators of conventional businesses in certain areas have not reached the markets outside Ternate City by using social media, which is a remarkably effective medium. https://society.fisip.ubb.ac.id/index.php/society/article/view/361Entrepreneurship OrientationMarketing Network Collaboration CapabilityRelational CapabilitySME PerformanceQuality of Social Networks |
| spellingShingle | Ida Hidayanti Fadhliah M Alhadar Marketing Network Collaboration Capability in Improving SME Performance in Ternate City Society Entrepreneurship Orientation Marketing Network Collaboration Capability Relational Capability SME Performance Quality of Social Networks |
| title | Marketing Network Collaboration Capability in Improving SME Performance in Ternate City |
| title_full | Marketing Network Collaboration Capability in Improving SME Performance in Ternate City |
| title_fullStr | Marketing Network Collaboration Capability in Improving SME Performance in Ternate City |
| title_full_unstemmed | Marketing Network Collaboration Capability in Improving SME Performance in Ternate City |
| title_short | Marketing Network Collaboration Capability in Improving SME Performance in Ternate City |
| title_sort | marketing network collaboration capability in improving sme performance in ternate city |
| topic | Entrepreneurship Orientation Marketing Network Collaboration Capability Relational Capability SME Performance Quality of Social Networks |
| url | https://society.fisip.ubb.ac.id/index.php/society/article/view/361 |
| work_keys_str_mv | AT idahidayanti marketingnetworkcollaborationcapabilityinimprovingsmeperformanceinternatecity AT fadhliahmalhadar marketingnetworkcollaborationcapabilityinimprovingsmeperformanceinternatecity |