Deterrents to Participation in Sharing Economy Activities: Cross-Country Survey

Research background: Sharing economy is driven by a number of factors, such as intensified application of internet and smartphones, shift towards circular economy and sustainability, and globalization. An impact of globalization processes on consumer society is expressed not only in growth of intern...

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Main Authors: Tambovceva Tatjana, Titko Jelena, Svirina Anna, Tereshina Maria
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:SHS Web of Conferences
Subjects:
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2021/40/shsconf_glob2021_05014.pdf
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author Tambovceva Tatjana
Titko Jelena
Svirina Anna
Tereshina Maria
author_facet Tambovceva Tatjana
Titko Jelena
Svirina Anna
Tereshina Maria
author_sort Tambovceva Tatjana
collection DOAJ
description Research background: Sharing economy is driven by a number of factors, such as intensified application of internet and smartphones, shift towards circular economy and sustainability, and globalization. An impact of globalization processes on consumer society is expressed not only in growth of international trade or development of transnational corporations, but also in change of cultural and communication patterns, specifically regarding change in attitudes towards ownership. Purpose of the article: The goal of the research is to evaluate consumers’ perception of a sharing economy. The current research continues the previous studies conducted by the authors but focuses on reasons for consumers’ negative attitude towards sharing economy. Methods: The study is conducted on the basis of survey results, which include 876 valid questionnaires. To understand the relationship between personal characteristics and lack of activity in sharing economy, the study implemented moderation statistical analysis. The choice of moderators was based on theoretical ground that estimates age, gender and education to influence person's choice on sharing economy; in this study those predictions are testing by means of moderation analysis. Findings & Value added: The authors tested the moderation effect of age, gender, and education on withdrawal from the sharing economy practices in relation to key sharing economy sectors (respondent was involved as service receiver/provider). Besides, the moderation effect of respondent's involvement into sharing economy as provider and receiver on withdrawal from the sharing economy practices in relation to key personal characteristics of the respondent was tested.
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spelling doaj.art-15106979d37c4814a5f321f9410532d32022-12-21T17:43:03ZengEDP SciencesSHS Web of Conferences2261-24242021-01-011290501410.1051/shsconf/202112905014shsconf_glob2021_05014Deterrents to Participation in Sharing Economy Activities: Cross-Country SurveyTambovceva Tatjana0Titko Jelena1Svirina Anna2Tereshina Maria3Riga Technical University, Faculty of Engineering Economics and ManagementEKA University of Applied SciencesTISBI University of ManagementKuban State UniversityResearch background: Sharing economy is driven by a number of factors, such as intensified application of internet and smartphones, shift towards circular economy and sustainability, and globalization. An impact of globalization processes on consumer society is expressed not only in growth of international trade or development of transnational corporations, but also in change of cultural and communication patterns, specifically regarding change in attitudes towards ownership. Purpose of the article: The goal of the research is to evaluate consumers’ perception of a sharing economy. The current research continues the previous studies conducted by the authors but focuses on reasons for consumers’ negative attitude towards sharing economy. Methods: The study is conducted on the basis of survey results, which include 876 valid questionnaires. To understand the relationship between personal characteristics and lack of activity in sharing economy, the study implemented moderation statistical analysis. The choice of moderators was based on theoretical ground that estimates age, gender and education to influence person's choice on sharing economy; in this study those predictions are testing by means of moderation analysis. Findings & Value added: The authors tested the moderation effect of age, gender, and education on withdrawal from the sharing economy practices in relation to key sharing economy sectors (respondent was involved as service receiver/provider). Besides, the moderation effect of respondent's involvement into sharing economy as provider and receiver on withdrawal from the sharing economy practices in relation to key personal characteristics of the respondent was tested.https://www.shs-conferences.org/articles/shsconf/pdf/2021/40/shsconf_glob2021_05014.pdfsharing economysustainable developmentglobalization; survey
spellingShingle Tambovceva Tatjana
Titko Jelena
Svirina Anna
Tereshina Maria
Deterrents to Participation in Sharing Economy Activities: Cross-Country Survey
SHS Web of Conferences
sharing economy
sustainable development
globalization; survey
title Deterrents to Participation in Sharing Economy Activities: Cross-Country Survey
title_full Deterrents to Participation in Sharing Economy Activities: Cross-Country Survey
title_fullStr Deterrents to Participation in Sharing Economy Activities: Cross-Country Survey
title_full_unstemmed Deterrents to Participation in Sharing Economy Activities: Cross-Country Survey
title_short Deterrents to Participation in Sharing Economy Activities: Cross-Country Survey
title_sort deterrents to participation in sharing economy activities cross country survey
topic sharing economy
sustainable development
globalization; survey
url https://www.shs-conferences.org/articles/shsconf/pdf/2021/40/shsconf_glob2021_05014.pdf
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AT titkojelena deterrentstoparticipationinsharingeconomyactivitiescrosscountrysurvey
AT svirinaanna deterrentstoparticipationinsharingeconomyactivitiescrosscountrysurvey
AT tereshinamaria deterrentstoparticipationinsharingeconomyactivitiescrosscountrysurvey