Sharing a Meme! Questioni di genere tra stereotipi e détournement
Memes are the perfect digital products for virality and therefore visibility in digital spaces. They can no longer be considered only as an expression of frivolous activities on the margins of the political discussion but must be observed as daily practices through which citizens engage in politics...
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| Format: | Article |
| Language: | deu |
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Firenze University Press
2021-03-01
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| Series: | SocietàMutamentoPolitica: Rivista Italiana di Sociologia |
| Subjects: | |
| Online Access: | https://oajournals.fupress.net/index.php/smp/article/view/12631 |
| _version_ | 1818885280339329024 |
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| author | Roberta Bracciale |
| author_facet | Roberta Bracciale |
| author_sort | Roberta Bracciale |
| collection | DOAJ |
| description | Memes are the perfect digital products for virality and therefore visibility in digital spaces. They can no longer be considered only as an expression of frivolous activities on the margins of the political discussion but must be observed as daily practices through which citizens engage in politics and redefine the coordinates of mainstream ideology. These entertaining political-cultural artefacts, which create collective and shared meanings and spread by “leaping from brain to brain”, have produced a process of “memification of the public sphere” that develops along two main attributes: on one hand they offer new opportunities of participation and mobilization, on the other they are soaked in dominant mainstream ideology. This contribution aims to analyze two main aspects: (1) the critical issues deriving from gender stereotyping mechanisms in comparison with the opportunities for polyvocality and widening participation; (2) the reframing and detournement processes, intended as a subversion of stereotypical frames through the fluid language of anti-ideology. The coexistence of these two aspects is addressed and exemplified with reference to a recent case study in Italy. |
| first_indexed | 2024-12-19T16:02:56Z |
| format | Article |
| id | doaj.art-15195d14f0cf4b799d0ece17d99b0bdc |
| institution | Directory Open Access Journal |
| issn | 2038-3150 |
| language | deu |
| last_indexed | 2024-12-19T16:02:56Z |
| publishDate | 2021-03-01 |
| publisher | Firenze University Press |
| record_format | Article |
| series | SocietàMutamentoPolitica: Rivista Italiana di Sociologia |
| spelling | doaj.art-15195d14f0cf4b799d0ece17d99b0bdc2022-12-21T20:14:53ZdeuFirenze University PressSocietàMutamentoPolitica: Rivista Italiana di Sociologia2038-31502021-03-01112210.13128/smp-12631Sharing a Meme! Questioni di genere tra stereotipi e détournementRoberta BraccialeMemes are the perfect digital products for virality and therefore visibility in digital spaces. They can no longer be considered only as an expression of frivolous activities on the margins of the political discussion but must be observed as daily practices through which citizens engage in politics and redefine the coordinates of mainstream ideology. These entertaining political-cultural artefacts, which create collective and shared meanings and spread by “leaping from brain to brain”, have produced a process of “memification of the public sphere” that develops along two main attributes: on one hand they offer new opportunities of participation and mobilization, on the other they are soaked in dominant mainstream ideology. This contribution aims to analyze two main aspects: (1) the critical issues deriving from gender stereotyping mechanisms in comparison with the opportunities for polyvocality and widening participation; (2) the reframing and detournement processes, intended as a subversion of stereotypical frames through the fluid language of anti-ideology. The coexistence of these two aspects is addressed and exemplified with reference to a recent case study in Italy.https://oajournals.fupress.net/index.php/smp/article/view/12631MemeGenderSocial MediaStereotypesDétournementMemification of politics |
| spellingShingle | Roberta Bracciale Sharing a Meme! Questioni di genere tra stereotipi e détournement SocietàMutamentoPolitica: Rivista Italiana di Sociologia Meme Gender Social Media Stereotypes Détournement Memification of politics |
| title | Sharing a Meme! Questioni di genere tra stereotipi e détournement |
| title_full | Sharing a Meme! Questioni di genere tra stereotipi e détournement |
| title_fullStr | Sharing a Meme! Questioni di genere tra stereotipi e détournement |
| title_full_unstemmed | Sharing a Meme! Questioni di genere tra stereotipi e détournement |
| title_short | Sharing a Meme! Questioni di genere tra stereotipi e détournement |
| title_sort | sharing a meme questioni di genere tra stereotipi e detournement |
| topic | Meme Gender Social Media Stereotypes Détournement Memification of politics |
| url | https://oajournals.fupress.net/index.php/smp/article/view/12631 |
| work_keys_str_mv | AT robertabracciale sharingamemequestionidigeneretrastereotipiedetournement |