IMPLEMENTATION STRATEGIES OF A MODERN SHOWROOM CONCEPT FOR RETAILERS WITH A WIDE RANGE OF PRODUCTS
This paper suggests a new business model based on modern technology for retail. In the age of digitalization, stationary retail is losing market shares to online retail. Therefore, there is an obvious need for change in businesses. The concept developed in this paper combines the strengths of onl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2022-05-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | https://www.mnmk.ro/documents/2022_1/1-14-1-22.pdf |
| _version_ | 1828725916972351488 |
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| author | Fabian SCHMIDTKE Patrick SIEGFRIED |
| author_facet | Fabian SCHMIDTKE Patrick SIEGFRIED |
| author_sort | Fabian SCHMIDTKE |
| collection | DOAJ |
| description | This paper suggests a new business model based on modern technology for
retail. In the age of digitalization, stationary retail is losing market shares to
online retail. Therefore, there is an obvious need for change in businesses.
The concept developed in this paper combines the strengths of online and
stationary retail to benefit stationary retail. In the approach taken in this
paper, the basis for change is modern technology. Finding innovative ways
to use technologies like NFC, AI, and robotics is regarded as the key factor
to sustainable success. As the implementation of modern technologies
entails a particular investment, the customers’ opinion on structural changes
like these has been included in the consideration. Therefore, a survey has
been conducted to find out which level of innovation current customers are
willing to accept thus emphasizing the need for certain changes and
dissuading specific others. The result of this paper is the modern showroom
concept which takes the customers’ opinion into account while implementing
the right amount of technology that should pave the way to a sustainable
future for stationary retail. |
| first_indexed | 2024-04-12T13:34:25Z |
| format | Article |
| id | doaj.art-151f84e135ca4a27a4d1700764fdfa46 |
| institution | Directory Open Access Journal |
| issn | 1841-2416 |
| language | English |
| last_indexed | 2024-04-12T13:34:25Z |
| publishDate | 2022-05-01 |
| publisher | Universitaria Press Craiova |
| record_format | Article |
| series | Management & Marketing |
| spelling | doaj.art-151f84e135ca4a27a4d1700764fdfa462022-12-22T03:31:03ZengUniversitaria Press CraiovaManagement & Marketing1841-24162022-05-01XX172210.52846/MNMK.20.1.01IMPLEMENTATION STRATEGIES OF A MODERN SHOWROOM CONCEPT FOR RETAILERS WITH A WIDE RANGE OF PRODUCTSFabian SCHMIDTKE0https://orcid.org/0000-0002-2787-4547Patrick SIEGFRIED1https://orcid.org/0000-0001-6783-4518Baden-Wuerttemberg Cooperative State University (DHBW), Mannheim, GermanyInternational School of Management GmbH, Frankfurt/Main, GermanyThis paper suggests a new business model based on modern technology for retail. In the age of digitalization, stationary retail is losing market shares to online retail. Therefore, there is an obvious need for change in businesses. The concept developed in this paper combines the strengths of online and stationary retail to benefit stationary retail. In the approach taken in this paper, the basis for change is modern technology. Finding innovative ways to use technologies like NFC, AI, and robotics is regarded as the key factor to sustainable success. As the implementation of modern technologies entails a particular investment, the customers’ opinion on structural changes like these has been included in the consideration. Therefore, a survey has been conducted to find out which level of innovation current customers are willing to accept thus emphasizing the need for certain changes and dissuading specific others. The result of this paper is the modern showroom concept which takes the customers’ opinion into account while implementing the right amount of technology that should pave the way to a sustainable future for stationary retail.https://www.mnmk.ro/documents/2022_1/1-14-1-22.pdf: aidigitalizationnfcretail |
| spellingShingle | Fabian SCHMIDTKE Patrick SIEGFRIED IMPLEMENTATION STRATEGIES OF A MODERN SHOWROOM CONCEPT FOR RETAILERS WITH A WIDE RANGE OF PRODUCTS Management & Marketing : ai digitalization nfc retail |
| title | IMPLEMENTATION STRATEGIES OF A MODERN SHOWROOM CONCEPT FOR RETAILERS WITH A WIDE RANGE OF PRODUCTS |
| title_full | IMPLEMENTATION STRATEGIES OF A MODERN SHOWROOM CONCEPT FOR RETAILERS WITH A WIDE RANGE OF PRODUCTS |
| title_fullStr | IMPLEMENTATION STRATEGIES OF A MODERN SHOWROOM CONCEPT FOR RETAILERS WITH A WIDE RANGE OF PRODUCTS |
| title_full_unstemmed | IMPLEMENTATION STRATEGIES OF A MODERN SHOWROOM CONCEPT FOR RETAILERS WITH A WIDE RANGE OF PRODUCTS |
| title_short | IMPLEMENTATION STRATEGIES OF A MODERN SHOWROOM CONCEPT FOR RETAILERS WITH A WIDE RANGE OF PRODUCTS |
| title_sort | implementation strategies of a modern showroom concept for retailers with a wide range of products |
| topic | : ai digitalization nfc retail |
| url | https://www.mnmk.ro/documents/2022_1/1-14-1-22.pdf |
| work_keys_str_mv | AT fabianschmidtke implementationstrategiesofamodernshowroomconceptforretailerswithawiderangeofproducts AT patricksiegfried implementationstrategiesofamodernshowroomconceptforretailerswithawiderangeofproducts |