Business Models and Marketing
The term “business model” is relatively new and has become widely used only since the dot-com bubble around 2000. The emergence and widespread use of business models occurred in the context of an era in which business owners and managers had to reflect on the premise of their business and strongly r...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2022-03-01
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| Series: | Maketingu Janaru |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/41/4/41_2022.016/_html/-char/en |