Elections to the European Parliament Through the Prism of Social Media as an Electoral Resource in European Countries
This article examines social media as a relatively new tool of electoral and political activity aimed at creating a positive image of political parties and candidates to the European Parliament. In the modern world of politics it is becoming increasingly important due to such factors as the growing...
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| Format: | Article |
| Language: | Russian |
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Volgograd State University
2016-04-01
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| Series: | Вестник Волгоградского государственного университета. Серия 4. История, регионоведение, международные отношения |
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| Online Access: | http://hfrir.jvolsu.com/index.php/en/component/attachments/download/1102 |
| _version_ | 1827826028217630720 |
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| author | Katkina Anna Nikolaevna |
| author_facet | Katkina Anna Nikolaevna |
| author_sort | Katkina Anna Nikolaevna |
| collection | DOAJ |
| description | This article examines social media as a relatively new tool of electoral and political activity aimed at creating a positive image of political parties and candidates to the European Parliament. In the modern world of politics it is becoming increasingly important due to such factors as the growing number of World Wide Web users, the decline in the traditional media popularity and the rapid spread of new media, as well as the transformation of the Internet space into the platform for active political interactions.
The key role in realizing the task of forming political image belongs to political institutions (parties, state bodies), politicians and social activists, as well as population representatives. The analysis of the efforts of various political subjects in the social media roughly demonstrates three functions of this new phenomenon: social media as a turnout increase tool, as a tool of increasing the recognition of candidates and parties by population; as a tool of informing the population about political and electoral processes in society. Currently, the main obstacle for the strategic research in this area is the fact that social networking technologies are rapidly developing, that embarrasses in making long-term prediction on its use. In spite of the absence of recognized criteria giving the opportunity to evaluate political activity in social media, the key efficiency criteria and success factor is so called “permanent presence” of electoral activity subjects in the Internet. |
| first_indexed | 2024-03-12T02:59:49Z |
| format | Article |
| id | doaj.art-1538f8ce0e8344bfad3a17ad0a77ea49 |
| institution | Directory Open Access Journal |
| issn | 1998-9938 2312-8704 |
| language | Russian |
| last_indexed | 2024-03-12T02:59:49Z |
| publishDate | 2016-04-01 |
| publisher | Volgograd State University |
| record_format | Article |
| series | Вестник Волгоградского государственного университета. Серия 4. История, регионоведение, международные отношения |
| spelling | doaj.art-1538f8ce0e8344bfad3a17ad0a77ea492023-09-03T14:53:51ZrusVolgograd State UniversityВестник Волгоградского государственного университета. Серия 4. История, регионоведение, международные отношения1998-99382312-87042016-04-01211129136http://dx.doi.org/10.15688/jvolsu4.2016.1.14Elections to the European Parliament Through the Prism of Social Media as an Electoral Resource in European CountriesKatkina Anna Nikolaevna0Saint Petersburg State UniversityThis article examines social media as a relatively new tool of electoral and political activity aimed at creating a positive image of political parties and candidates to the European Parliament. In the modern world of politics it is becoming increasingly important due to such factors as the growing number of World Wide Web users, the decline in the traditional media popularity and the rapid spread of new media, as well as the transformation of the Internet space into the platform for active political interactions. The key role in realizing the task of forming political image belongs to political institutions (parties, state bodies), politicians and social activists, as well as population representatives. The analysis of the efforts of various political subjects in the social media roughly demonstrates three functions of this new phenomenon: social media as a turnout increase tool, as a tool of increasing the recognition of candidates and parties by population; as a tool of informing the population about political and electoral processes in society. Currently, the main obstacle for the strategic research in this area is the fact that social networking technologies are rapidly developing, that embarrasses in making long-term prediction on its use. In spite of the absence of recognized criteria giving the opportunity to evaluate political activity in social media, the key efficiency criteria and success factor is so called “permanent presence” of electoral activity subjects in the Internet.http://hfrir.jvolsu.com/index.php/en/component/attachments/download/1102electionsEuropean ParliamentEuropean UnionInternetpolitical institutionssocial mediaelectoral processes |
| spellingShingle | Katkina Anna Nikolaevna Elections to the European Parliament Through the Prism of Social Media as an Electoral Resource in European Countries Вестник Волгоградского государственного университета. Серия 4. История, регионоведение, международные отношения elections European Parliament European Union Internet political institutions social media electoral processes |
| title | Elections to the European Parliament Through the Prism of Social Media as an Electoral Resource in European Countries |
| title_full | Elections to the European Parliament Through the Prism of Social Media as an Electoral Resource in European Countries |
| title_fullStr | Elections to the European Parliament Through the Prism of Social Media as an Electoral Resource in European Countries |
| title_full_unstemmed | Elections to the European Parliament Through the Prism of Social Media as an Electoral Resource in European Countries |
| title_short | Elections to the European Parliament Through the Prism of Social Media as an Electoral Resource in European Countries |
| title_sort | elections to the european parliament through the prism of social media as an electoral resource in european countries |
| topic | elections European Parliament European Union Internet political institutions social media electoral processes |
| url | http://hfrir.jvolsu.com/index.php/en/component/attachments/download/1102 |
| work_keys_str_mv | AT katkinaannanikolaevna electionstotheeuropeanparliamentthroughtheprismofsocialmediaasanelectoralresourceineuropeancountries |