Another driver of the Brazilian fuel ethanol supply chain: the consumers' preferences
Abstract Many factors have been discussed in the literature as the causes for setbacks in the Brazilian ethanol supply chain, such as the low price of petroleum and the high price of sugar in the financial crisis in 2008. However, there is an important gap that was not explored yet, how do drivers c...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Universidade de São Paulo
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| Series: | RAUSP: Revista de Administração da Universidade de São Paulo |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0080-21072017000300304&lng=en&tlng=en |
| _version_ | 1818953970515705856 |
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| author | Giuliana Isabella Abraham Sin Oih Yu Adriano Maniçoba da Silva Ana Lucia Pegetti |
| author_facet | Giuliana Isabella Abraham Sin Oih Yu Adriano Maniçoba da Silva Ana Lucia Pegetti |
| author_sort | Giuliana Isabella |
| collection | DOAJ |
| description | Abstract Many factors have been discussed in the literature as the causes for setbacks in the Brazilian ethanol supply chain, such as the low price of petroleum and the high price of sugar in the financial crisis in 2008. However, there is an important gap that was not explored yet, how do drivers choose to refuel their cars? Do the supply chain managers know their consumers? Based on that, this paper aims to demonstrate how the ethanol supply chain stakeholders perceive consumers' preferences and compare them to the factors that are taken into consideration by Brazilian flexible-fuel vehicles drivers when choosing types of fuel gasoline or ethanol. For that, we illustrated the case by using a sample of announcements collected from Brazilian news media featuring the supply chain managers' view and the survey taken by drivers to understand the consumer's actions. Our results indicate that there is a significant difference between the actual preferences of fuel consumers and the perceived consumers' preferences by the stakeholders. This disparity is probably the (or one of the) main cause of the second setback in the Brazilian supply chain (2009–2012). Based on these results we point out the strategic implications in managing this supply chain and also the role of public policy in improving the diffusion of ethanol in Brazil. |
| first_indexed | 2024-12-20T10:14:44Z |
| format | Article |
| id | doaj.art-1542341bdc2946429c22edc53b534920 |
| institution | Directory Open Access Journal |
| issn | 1984-6142 |
| language | English |
| last_indexed | 2024-12-20T10:14:44Z |
| publisher | Universidade de São Paulo |
| record_format | Article |
| series | RAUSP: Revista de Administração da Universidade de São Paulo |
| spelling | doaj.art-1542341bdc2946429c22edc53b5349202022-12-21T19:44:06ZengUniversidade de São PauloRAUSP: Revista de Administração da Universidade de São Paulo1984-614252330431610.1016/j.rausp.2017.05.003S0080-21072017000300304Another driver of the Brazilian fuel ethanol supply chain: the consumers' preferencesGiuliana IsabellaAbraham Sin Oih YuAdriano Maniçoba da SilvaAna Lucia PegettiAbstract Many factors have been discussed in the literature as the causes for setbacks in the Brazilian ethanol supply chain, such as the low price of petroleum and the high price of sugar in the financial crisis in 2008. However, there is an important gap that was not explored yet, how do drivers choose to refuel their cars? Do the supply chain managers know their consumers? Based on that, this paper aims to demonstrate how the ethanol supply chain stakeholders perceive consumers' preferences and compare them to the factors that are taken into consideration by Brazilian flexible-fuel vehicles drivers when choosing types of fuel gasoline or ethanol. For that, we illustrated the case by using a sample of announcements collected from Brazilian news media featuring the supply chain managers' view and the survey taken by drivers to understand the consumer's actions. Our results indicate that there is a significant difference between the actual preferences of fuel consumers and the perceived consumers' preferences by the stakeholders. This disparity is probably the (or one of the) main cause of the second setback in the Brazilian supply chain (2009–2012). Based on these results we point out the strategic implications in managing this supply chain and also the role of public policy in improving the diffusion of ethanol in Brazil.http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0080-21072017000300304&lng=en&tlng=enChoiceConsumer behaviorEnergyEthanolGasolineSupply chain |
| spellingShingle | Giuliana Isabella Abraham Sin Oih Yu Adriano Maniçoba da Silva Ana Lucia Pegetti Another driver of the Brazilian fuel ethanol supply chain: the consumers' preferences RAUSP: Revista de Administração da Universidade de São Paulo Choice Consumer behavior Energy Ethanol Gasoline Supply chain |
| title | Another driver of the Brazilian fuel ethanol supply chain: the consumers' preferences |
| title_full | Another driver of the Brazilian fuel ethanol supply chain: the consumers' preferences |
| title_fullStr | Another driver of the Brazilian fuel ethanol supply chain: the consumers' preferences |
| title_full_unstemmed | Another driver of the Brazilian fuel ethanol supply chain: the consumers' preferences |
| title_short | Another driver of the Brazilian fuel ethanol supply chain: the consumers' preferences |
| title_sort | another driver of the brazilian fuel ethanol supply chain the consumers preferences |
| topic | Choice Consumer behavior Energy Ethanol Gasoline Supply chain |
| url | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0080-21072017000300304&lng=en&tlng=en |
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