Does competitive strategy moderate the linkage between HRM practices and company performance

The purpose of this study is to examine the moderating role of competitive strategies (CS) in the relationship between HRM practices and company performance (CP). Although the existing literature adequately addresses HRM practices and CS, there is limited empirical evidence linking internal resource...

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Main Authors: Xhavit Islami, Marija Topuzovska Latkovikj, Ljubomir Drakulevski, Mirjana Borota Popovska
Format: Article
Language:English
Published: University of Split, Faculty of Economics 2023-01-01
Series:Management : Journal of Contemporary Management Issues
Subjects:
Online Access:https://hrcak.srce.hr/file/437111
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author Xhavit Islami
Marija Topuzovska Latkovikj
Ljubomir Drakulevski
Mirjana Borota Popovska
author_facet Xhavit Islami
Marija Topuzovska Latkovikj
Ljubomir Drakulevski
Mirjana Borota Popovska
author_sort Xhavit Islami
collection DOAJ
description The purpose of this study is to examine the moderating role of competitive strategies (CS) in the relationship between HRM practices and company performance (CP). Although the existing literature adequately addresses HRM practices and CS, there is limited empirical evidence linking internal resources and strategies with CP. Therefore, using the contingency approach, this study uncovers the role of CS in realizing the potential impact of HRM practices on CP. The data used to test, explore, and develop the moderating role of CS were collected from 157 manufacturing companies and analyzed using hierarchical linear regression. The results show a positive effect of HRM practices and CS on CP. The results also show that cost leadership strategy and differentiation strategy moderate the relationship between HRM practices and CP. The theoretical and managerial implications of these results are discussed.
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spelling doaj.art-155d7d53412e4a1dbe57769be33211392024-04-15T18:33:32ZengUniversity of Split, Faculty of EconomicsManagement : Journal of Contemporary Management Issues1331-01941846-33632023-01-01281456310.30924/mjcmi.28.1.4Does competitive strategy moderate the linkage between HRM practices and company performanceXhavit Islami0Marija Topuzovska Latkovikj1Ljubomir Drakulevski2Mirjana Borota Popovska3AAB College in PristinaSs. Cyril and Methodius University in Skopje - Institute of Sociological, Political and Juridical ResearchSs. Cyril and Methodius University in Skopje, BlvdSs. Cyril and Methodius University in Skopje - Institute of Sociological, Political and Juridical Research, Partizanski OdrediThe purpose of this study is to examine the moderating role of competitive strategies (CS) in the relationship between HRM practices and company performance (CP). Although the existing literature adequately addresses HRM practices and CS, there is limited empirical evidence linking internal resources and strategies with CP. Therefore, using the contingency approach, this study uncovers the role of CS in realizing the potential impact of HRM practices on CP. The data used to test, explore, and develop the moderating role of CS were collected from 157 manufacturing companies and analyzed using hierarchical linear regression. The results show a positive effect of HRM practices and CS on CP. The results also show that cost leadership strategy and differentiation strategy moderate the relationship between HRM practices and CP. The theoretical and managerial implications of these results are discussed.https://hrcak.srce.hr/file/437111HRM practicesDifferentiation strategyCost leadership strategyCompetitive strategiesCompany performance
spellingShingle Xhavit Islami
Marija Topuzovska Latkovikj
Ljubomir Drakulevski
Mirjana Borota Popovska
Does competitive strategy moderate the linkage between HRM practices and company performance
Management : Journal of Contemporary Management Issues
HRM practices
Differentiation strategy
Cost leadership strategy
Competitive strategies
Company performance
title Does competitive strategy moderate the linkage between HRM practices and company performance
title_full Does competitive strategy moderate the linkage between HRM practices and company performance
title_fullStr Does competitive strategy moderate the linkage between HRM practices and company performance
title_full_unstemmed Does competitive strategy moderate the linkage between HRM practices and company performance
title_short Does competitive strategy moderate the linkage between HRM practices and company performance
title_sort does competitive strategy moderate the linkage between hrm practices and company performance
topic HRM practices
Differentiation strategy
Cost leadership strategy
Competitive strategies
Company performance
url https://hrcak.srce.hr/file/437111
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AT ljubomirdrakulevski doescompetitivestrategymoderatethelinkagebetweenhrmpracticesandcompanyperformance
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