Maintaining Your Marketing Competitiveness Through Marketing Innovations
A revolution is occurring in marketing today due to the application of artificial intelligence (AI) to various marketing tasks and functions. In addition, marketing innovations are taking place on Web 3.0, in the Metaverse, in virtual and augmented reality, in omnichannel marketing, in social media,...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad de Guadalajara
2024-01-01
|
| Series: | Mercados y Negocios |
| Subjects: | |
| Online Access: | http://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7713 |