The Presentation of Changes in Preferences by Dynamic Scaling
Dynamic scaling is a set of methods in which the geometrical representation of the similarity data for T different time periods is made. This article presents the use of two-dynamic scaling methods for studying changes in the preferences. In the first method the location of points on the perceptual...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2016-12-01
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| Series: | Acta Universitatis Lodziensis. Folia Oeconomica |
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| Online Access: | https://czasopisma.uni.lodz.pl/foe/article/view/719 |
| Summary: | Dynamic scaling is a set of methods in which the geometrical representation of the similarity data for T different time periods is made. This article presents the use of two-dynamic scaling methods for studying changes in the preferences. In the first method the location of points on the perceptual map is made on the basis of the super-dissimilarity matrix. In the second method multidimensional scaling for the respective periods is carried out and the obtained configurations are matched by transformations preserving the proportions of distances between points. The presentation of the methods is illustrated by an empirical example in which calculations were performed with use of SPSS and New MDSX packages. |
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| ISSN: | 0208-6018 2353-7663 |