From selling machinery to hybrid offerings – organizational impact of digital servitization on manufacturing firms

The transition towards services has been imperative for manufacturing firms for years. The change from a product-oriented to a more service-dominant business model affects the organizational structure of firms. However, literature provides limited insights into how manufacturing firms organize them...

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Bibliographic Details
Main Authors: Christoph Brosig, Susanne Strahringer, Markus Westner
Format: Article
Language:English
Published: UMinho Editora 2022-10-01
Series:International Journal of Information Systems and Project Management
Subjects:
Online Access:https://revistas.uminho.pt/index.php/ijispm/article/view/4167

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