Construction and Validation of Indian Consumer Ethnocentrism Scale: The Ice-Scale

Construction and Validation of Indian Consumer Ethnocentrism Scale: The Ice-Scale

Globalization has unlocked and exposed domestic and overseas marketers to superior market opportunities. Additionally, it presents consumers worldwide with a vast number of local and foreign brand choices. Indian consumers, also now, have a broader choice of merchandise at their disposal as economic...

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Bibliographic Details
Main Authors: Riddhish N. Joshi, Dr. Yogesh C. Joshi
Format: Article
Language:English
Published: Universitas Gadjah Mada 2021-05-01
Series:Gadjah Mada International Journal of Business
Subjects:
consumer ethnocentrism
cetscale
domestic
globalization
india
Online Access:https://jurnal.ugm.ac.id/gamaijb/article/view/58039

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