Customer Based Performance of the Hotel Industry: Analysis of Service Package and Brand Innovations

Customer Based Performance of the Hotel Industry: Analysis of Service Package and Brand Innovations

This study aims to examine the influence of service package and brand innovation on customer relational performance and customer profit performance of the hotel industry. Data were collected from 112 hotel operators. PLS-SEM was used to derive the path coefficient (β) and t statistics to determine t...

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Bibliographic Details
Main Authors: Collins Kankam-Kwarteng, Ofosu Amofah, Francis Osei, Barbara Osman
Format: Article
Language:English
Published: University Library System, University of Pittsburgh 2022-12-01
Series:Emerging Markets Journal
Subjects:
service package
brand innovation
customer relational performance
hotel
Online Access:http://emaj.pitt.edu/ojs/index.php/emaj/article/view/260

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