HOSPITAL MEDICAL TOURISM BUSINESS STRATEGY IN GOVERNMENT HOSPITAL
Innovation in providing services is one way to develop a hospital. Hospitals must be able to adapt to the industrial era 4.0. Medical tourism hospital is one of the ways hospitals as an innovation and development of hospitals by providing services to tourists. The aim of this study to analyze the in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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iVolga Press
2019-12-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | https://rjoas.com/issue-2019-12/article_02.pdf |
| Summary: | Innovation in providing services is one way to develop a hospital. Hospitals must be able to adapt to the industrial era 4.0. Medical tourism hospital is one of the ways hospitals as an innovation and development of hospitals by providing services to tourists. The aim of this study to analyze the internal and external factors of the Bali Mandara Hospital and develop a business strategy for medial tourism hospitals. This study uses a qualitative approach through observation and in-depth interviews and is formulated by the TOWS matrix.
The results of this research business strategy can be developed with several things that must be prepared as well as some recommendations as a reference in carrying out the strategy of medical tourism hospital. |
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| ISSN: | 2226-1184 |