The Past, Present, and Future of Marketing Research in Asia
The lack of international research networks in Asia has been a major barrier in bridging scattered Asian academic societies. As a result, most researchers in Asia are not familiar with which journals they can access for their research, nor where they can submit their valuable research manuscripts. A...
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| Format: | Article |
| Language: | English |
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Korean Marketing Association
2016-01-01
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| Series: | Asia Marketing Journal |
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| Online Access: | https://amj.kma.re.kr/journal/vol17/iss4/1/ |