Holistic Approach to R&D Products’ Evaluation for Commercialization under Open Innovations

A holistic approach to R&D products’ evaluation for commercialization under open innovations is developed. The approach is tested on the example of the device of the interferometric determination of the refractive index of crystalline materials in the optical range. The proposed approach will al...

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Main Authors: Nataliya Chukhray, Oleksandra Mrykhina, Ivan Izonin
Format: Article
Language:English
Published: Elsevier 2022-01-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
Online Access:https://www.mdpi.com/2199-8531/8/1/9
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author Nataliya Chukhray
Oleksandra Mrykhina
Ivan Izonin
author_facet Nataliya Chukhray
Oleksandra Mrykhina
Ivan Izonin
author_sort Nataliya Chukhray
collection DOAJ
description A holistic approach to R&D products’ evaluation for commercialization under open innovations is developed. The approach is tested on the example of the device of the interferometric determination of the refractive index of crystalline materials in the optical range. The proposed approach will allow setting a price that will satisfy all the parties of a transfer agreement with a higher level of accuracy and will meet market requirements. Unlike popular methods of evaluating the R&D product, a holistic approach will, on the one hand, be based on the actual costs and the break-even level of a R&D product and, on the other hand, will determine how much the consumer is receptive to a R&D product, and, then again, will show how the added value of the product will develop under the influence of market effects. It is noted that the application of a holistic approach to R&D products’ evaluation for commercialization should be supplemented by assessing the willingness of potential customers to purchase this R&D product at a specific price. It is proved that the proposed holistic approach to R&D products’ evaluation for commercialization is multifunctional. The approach can be applied to different types of economic activity, R&D products, and types of markets. The obtained prices based on the application of a holistic approach to R&D products’ evaluation for commercialization and the results of marketing research of the interferometry market testified to potential prospects of the commercialization of a R&D product of the interferometric determination of the refractive index of crystalline materials in the optical range and its long-term competitiveness. Based on the results, the key provisions of the concept of providing competitive benefits for the period of implementation of the analyzed R&D product are identified. Taking into account fundamental elements of the open innovation paradigm underpins the authors’ holistic approach.
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spelling doaj.art-159dafcec2114fa8b780f7bb56fd0de22023-12-02T12:03:58ZengElsevierJournal of Open Innovation: Technology, Market and Complexity2199-85312022-01-0189910.3390/joitmc8010009Holistic Approach to R&D Products’ Evaluation for Commercialization under Open InnovationsNataliya Chukhray0Oleksandra Mrykhina1Ivan Izonin2Department of Management of Organizations, Lviv Polytechnic National University, 79013 Lviv, UkraineDepartment of Business Economics and Investment, Lviv Polytechnic National University, 79013 Lviv, UkraineDepartment of Artificiali Intelligence, Lviv Polytechnic National University, 79013 Lviv, UkraineA holistic approach to R&D products’ evaluation for commercialization under open innovations is developed. The approach is tested on the example of the device of the interferometric determination of the refractive index of crystalline materials in the optical range. The proposed approach will allow setting a price that will satisfy all the parties of a transfer agreement with a higher level of accuracy and will meet market requirements. Unlike popular methods of evaluating the R&D product, a holistic approach will, on the one hand, be based on the actual costs and the break-even level of a R&D product and, on the other hand, will determine how much the consumer is receptive to a R&D product, and, then again, will show how the added value of the product will develop under the influence of market effects. It is noted that the application of a holistic approach to R&D products’ evaluation for commercialization should be supplemented by assessing the willingness of potential customers to purchase this R&D product at a specific price. It is proved that the proposed holistic approach to R&D products’ evaluation for commercialization is multifunctional. The approach can be applied to different types of economic activity, R&D products, and types of markets. The obtained prices based on the application of a holistic approach to R&D products’ evaluation for commercialization and the results of marketing research of the interferometry market testified to potential prospects of the commercialization of a R&D product of the interferometric determination of the refractive index of crystalline materials in the optical range and its long-term competitiveness. Based on the results, the key provisions of the concept of providing competitive benefits for the period of implementation of the analyzed R&D product are identified. Taking into account fundamental elements of the open innovation paradigm underpins the authors’ holistic approach.https://www.mdpi.com/2199-8531/8/1/9R&D productsholistic approachcommercializationopen innovationsevaluation
spellingShingle Nataliya Chukhray
Oleksandra Mrykhina
Ivan Izonin
Holistic Approach to R&D Products’ Evaluation for Commercialization under Open Innovations
Journal of Open Innovation: Technology, Market and Complexity
R&D products
holistic approach
commercialization
open innovations
evaluation
title Holistic Approach to R&D Products’ Evaluation for Commercialization under Open Innovations
title_full Holistic Approach to R&D Products’ Evaluation for Commercialization under Open Innovations
title_fullStr Holistic Approach to R&D Products’ Evaluation for Commercialization under Open Innovations
title_full_unstemmed Holistic Approach to R&D Products’ Evaluation for Commercialization under Open Innovations
title_short Holistic Approach to R&D Products’ Evaluation for Commercialization under Open Innovations
title_sort holistic approach to r d products evaluation for commercialization under open innovations
topic R&D products
holistic approach
commercialization
open innovations
evaluation
url https://www.mdpi.com/2199-8531/8/1/9
work_keys_str_mv AT nataliyachukhray holisticapproachtordproductsevaluationforcommercializationunderopeninnovations
AT oleksandramrykhina holisticapproachtordproductsevaluationforcommercializationunderopeninnovations
AT ivanizonin holisticapproachtordproductsevaluationforcommercializationunderopeninnovations