The Comparative Survey of Process and Procedures for Content Marketing Models
Purpose: Attractive content is one of the three reasons that people follow brands on social media. Such content due to train users to purchase and convince them has great importance and marketing requires a framework and a specific model which explains the necessary processes to do it. Hence, the pr...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
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University of Tehran
2018-05-01
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| Series: | تحقیقات کتابداری و اطلاعرسانی دانشگاهی |
| Subjects: | |
| Online Access: | https://jlib.ut.ac.ir/article_69603_700d884e984bfac09a942258f9baddd1.pdf |
| _version_ | 1797939001601032192 |
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| author | Zahra Naseri Alireza Noruzi Fatima Fahimnia |
| author_facet | Zahra Naseri Alireza Noruzi Fatima Fahimnia |
| author_sort | Zahra Naseri |
| collection | DOAJ |
| description | Purpose: Attractive content is one of the three reasons that people follow brands on social media. Such content due to train users to purchase and convince them has great importance and marketing requires a framework and a specific model which explains the necessary processes to do it. Hence, the present study aimed to evaluate a comparative survey of the content marketing models based on the implementing processes and procedures to identify and explain the principal processes and procedures of content marketing and understand them better.Methodology: This is an exploratory study to identify and assess the content marketing models using the library method.Findings: By analyzing and comparing 9 processes of content marketing models the stages, processes of content marketing the four stages "Planning, Product, Distribution, and Measurement" were identified as the main content marketing stages.Conclusion: The result showed that among the reviewed models, the “Diner's model” includes four main stages which can be named as simple and comprehensive models for the execution and implementation of content marketing. |
| first_indexed | 2024-04-10T19:09:35Z |
| format | Article |
| id | doaj.art-15a4956399d9461587dc225ad196bccb |
| institution | Directory Open Access Journal |
| issn | 2783-4638 |
| language | fas |
| last_indexed | 2024-04-10T19:09:35Z |
| publishDate | 2018-05-01 |
| publisher | University of Tehran |
| record_format | Article |
| series | تحقیقات کتابداری و اطلاعرسانی دانشگاهی |
| spelling | doaj.art-15a4956399d9461587dc225ad196bccb2023-01-30T19:00:54ZfasUniversity of Tehranتحقیقات کتابداری و اطلاعرسانی دانشگاهی2783-46382018-05-015218310010.22059/jlib.2019.235237.122669603The Comparative Survey of Process and Procedures for Content Marketing ModelsZahra Naseri0Alireza Noruzi1Fatima Fahimnia2Ph.D. Candidate, Department of Knowledge and Information Sciences, Faculty of Management, University of Tehran, Tehran, IranAssociate professor, Department of Knowledge and Information Sciences, Faculty of Management, University of Tehran, Tehran, IranAssociate professor, Department of Knowledge and Information Sciences, Faculty of Management, University of Tehran, Tehran, IranPurpose: Attractive content is one of the three reasons that people follow brands on social media. Such content due to train users to purchase and convince them has great importance and marketing requires a framework and a specific model which explains the necessary processes to do it. Hence, the present study aimed to evaluate a comparative survey of the content marketing models based on the implementing processes and procedures to identify and explain the principal processes and procedures of content marketing and understand them better.Methodology: This is an exploratory study to identify and assess the content marketing models using the library method.Findings: By analyzing and comparing 9 processes of content marketing models the stages, processes of content marketing the four stages "Planning, Product, Distribution, and Measurement" were identified as the main content marketing stages.Conclusion: The result showed that among the reviewed models, the “Diner's model” includes four main stages which can be named as simple and comprehensive models for the execution and implementation of content marketing.https://jlib.ut.ac.ir/article_69603_700d884e984bfac09a942258f9baddd1.pdfcontent marketingcomparative surveyprocess and procedures models |
| spellingShingle | Zahra Naseri Alireza Noruzi Fatima Fahimnia The Comparative Survey of Process and Procedures for Content Marketing Models تحقیقات کتابداری و اطلاعرسانی دانشگاهی content marketing comparative survey process and procedures models |
| title | The Comparative Survey of Process and Procedures for Content Marketing Models |
| title_full | The Comparative Survey of Process and Procedures for Content Marketing Models |
| title_fullStr | The Comparative Survey of Process and Procedures for Content Marketing Models |
| title_full_unstemmed | The Comparative Survey of Process and Procedures for Content Marketing Models |
| title_short | The Comparative Survey of Process and Procedures for Content Marketing Models |
| title_sort | comparative survey of process and procedures for content marketing models |
| topic | content marketing comparative survey process and procedures models |
| url | https://jlib.ut.ac.ir/article_69603_700d884e984bfac09a942258f9baddd1.pdf |
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