The Comparative Survey of Process and Procedures for Content Marketing Models
Purpose: Attractive content is one of the three reasons that people follow brands on social media. Such content due to train users to purchase and convince them has great importance and marketing requires a framework and a specific model which explains the necessary processes to do it. Hence, the pr...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2018-05-01
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| Series: | تحقیقات کتابداری و اطلاعرسانی دانشگاهی |
| Subjects: | |
| Online Access: | https://jlib.ut.ac.ir/article_69603_700d884e984bfac09a942258f9baddd1.pdf |