Ten simple rules for responsible big data research. - Matthew Zook; Solon Barocas; Danah Boyd; Kate Crawford; Emily Keller; Seeta Peña Gangadharan; Alyssa Goodman; Rachelle Hollander; Barbara A Koenig; Jacob Metcalf; Arvind Narayanan; Alondra Nelson; et al. (PLoS Computational Biology, 2017)